Rachel Carson Environment Essay

â€Å"The Influence and Growth of the Environmental Movementâ€Å" In today’s fast-paced society, people seem to ignore one of the most important factors of why we are alive: planet earth! It provides us with water, â€Å"fresh† air, and a limited supply of natural resources. Mother earth has been a gracious host but it seems as if humans might be overstaying their visit. Modern day greedy businessmen try to squeeze every last drop of juice from earth. But soon, the earth will be all dried up with no more juice to offer.Fortunately, thanks to the work of many environmentalists all around the world from the present day, the world may be able to recover from all its injuries caused by the insatiable human race. Rachel Carson’s book â€Å"Silent Spring†, which spurred the environmental movement, helped raise awareness for the environment, warn humans of the dangers of using pesticides such as DDT, preserve several plant and animal species, and make the atmo sphere cleaner Rachel Carson’s Silent Spring, which was published in 1962, was undoubtedly a critical turning point in history which prompted attention to environmental issues.Some say that Carson’s book was a â€Å"marker for the beginning of the modern American  environmental movement† (Geary). Carson was a revolutionary and had an astounding influential power. Silent Spring highlighted many of the damages done to the environment by the use of pesticides (Kelly). This of course, attracted many scientists to begin researching the issue but had other benefits as well. Her work was so intriguing and influential that â€Å"the vibrations of  [her] work resounded not only in academia but in the mind of the public as well† (Kelly).Truly, Carson’s concerns caught the attention of many people, both scientists and the public. Because of her efforts, the Environmental Protection Agency (EPA) was created in 1970 (Kelly). Rachel Carson spearheaded the En vironmental campaign and helped raise awareness about the growing risks of damages caused to the environment. In addition to the growth of awareness during the environmental movement, some dangers to animal life also grew. In her book, Rachel Carson explores the effects of pesticides.The most famous of these was dichloro-diphenyl-trichloroethane (DDT), which had been used to control pest insects, like mosquitoes and lice, in many countries (â€Å"The Environmental Movement†). Although Carson warned of the dangers of using these long-lasting pesticides, some insisted on the continuation of their usage. Farmers liked DDT because it helped to control insect damage to their crops (â€Å"The Environmental Movement†). Obviously, there are effects to the use of such pesticides. Carson explains that, overtime, DDT and other long-lasting pesticides had become part of the food chain.This is due to â€Å"the chemicals, remaining on plants and   water after sprayings, were inge sted by small animals, which were then eaten by larger animals, including humans† (â€Å"The Environmental Movement†). Carson definitely foresaw the dangers of using pesticides towards animal life and had a kind heart towards the lives of those several animal species that were being affected. She pointed out that these pesticides killed not only harmful insects like mosquitoes but also the ones that were innocent, such as bees, fish, and birds (â€Å"The Environmental Movement†).The environmental movement helped to preserve numerous species on planet earth. The earth is home to a vast variety of plants and animals. But, even with the slightest change to the environment, can completely devastate an ecosystem (â€Å"The Environmental Movement†). Protecting and preserving this rich animal life on earth was an important part of the environmental movement. In fact, â€Å"one of the most significant issues of the  environmental movement  has been the fight to protect animal and plant species from becoming extinct† (â€Å"The Environmental Movement†).This concern for animal extinction and preservation had several positive effects. For example, Congress passed the Endangered Species Preservation Act in 1966 in hopes of lowering the extinction rate (â€Å"The Environmental Movement†). This law was a huge improvement for animal extinction rights and preservation. However, this law only applied to fish and wildlife, and only to species native to the United States (â€Å"The Environmental Movement†). A few years later, another law would be passed to further help the preservation efforts.This law was The Endangered Species Conservation Act, passed in 1969, which broadened coverage to offer greater protection to larger numbers of animals (â€Å"The Environmental Movement†). Another law passed in 1973, the Endangered Species Act, further strengthened protections for endangered species. This law helped define t he term ‘endangered' species as â€Å"one that is in danger of extinction throughout all or a significant portion of its range† (â€Å"The Environmental Movement†). With the help of many federal agencies, combined with the efforts of other organizations as the World Wildlife Fund, a significant impact was made to elp preserve the lives of several plant and animal species throughout the environmental movement. During the environmental movement, some environmental hazards became the focus of attention and posed a severe threat to planet earth’s well-being. An important focal point of the environmental movement was global warming. Global warming is the warming of the earth’s climate due to the increase of harmful gases caused by human activity—such as carbon dioxide, methane, and CFCs (â€Å"The Environmental Movement†).One of the ways to decrease greenhouse gases and other harmful emissions is to reduce the world's dependence on fossil f uels. Fossil fuels are oils that are created inside the earth but that are not renewable— which include coal, natural gas, and oil CFCs (â€Å"The Environmental Movement†). The process of extracting these fossil fuels can be dangerous and devastating. Mining for coal can have a devastating impact on the landscape, leaving scars like deep holes and mountains with their tops shaved off as well as produce toxic waste that pollutes waterways (â€Å"The Environmental Movement†).There are drastic results that can occur to the burning of fossil fuels. The danger in burning natural gas results in emissions of carbon dioxide, carbon monoxide, and methane (â€Å"The Environmental Movement†). Of course, fossil fuels are an important cause in pollution, but another factor comes from the daily life of humans. Humans use their cars as an everyday transportation method but, the truth is, that it also increasing the CO2 levels in the air. Another factor of pollution come s from deforestation. Deforestation is the clearing of forests in order to make room for new development projects.Unfortunately, the logging of forests also results in increases in carbon dioxide (â€Å"The Environmental Movement†). Clearly, the world would be much cleaner if it weren’t for all these damaging emissions from gasses and fossil fuels. Rachel Carson’s Silent Spring, helped to spearhead the important environmental movement that would change the way people look at the environment forever. Through her efforts, she was able to give people knowledge about the environment, warn humans of the risks of using harmful pesticides, protect many different plant and animal species, and, most importantly, make the earth a healthier place to live.Maybe if humans work together a little harder, they might be able to keep the earth juicy for just a view more centuries. Environmental activist  Rachel Carson  speaks in favor of curbing the use of chemical pesticides and the aerial spraying of crops, before a Senate subcommittee on June 4, 1963. AP/WIDE WORLD PHOTOS. REPRODUCED BY PERMISSION. (â€Å"Silent Spring†) A fogger machine sprays the pesticide DDT through residential streets while people watch from their porches in 1949. At one time, people thought that DDT was not harmful to humans, only to disease-causing insects.The Library of Congress. (â€Å"The Environmental Movement†) Bibliography Durbin, Paul T. â€Å"Conservation and Preservation. †Ã‚  Encyclopedia of Science, Technology, and Ethics. Ed. Carl Mitcham. Vol. 1. Detroit: Macmillan Reference USA, 2005. 418- 420. Gale Virtual Reference Library. Web. 3 Nov. 2012. â€Å"The Environmental Movement. †Ã‚  American Social Reform Movements Reference Library. Ed. Carol Brennan, et al. Vol. 1: Almanac. Detroit: UXL, 2007. 151-190. Gale Virtual Reference Library. Web. 2 Nov. 2012 Geary, Daniel. â€Å"Environmental Movement.   Dictionary of American History. Ed. Stanley I. Kutler. 3rd ed. Vol. 3. New York: Charles Scribner's Sons, 2003. 226-231. Gale Virtual Library. Web. 2 Nov. 2012. Kelly, Evelyn B. â€Å"The Rise of Environmental Science. †Ã‚  Science and Its Times. Ed. Neil Schlager and Josh Lauer. Vol. 7: 1950 to Present. Detroit: Gale, 2001. 83-87. Gale Virtual Reference Library. Web. 3 Nov. 2012. â€Å"Silent Spring. †Ã‚  American Decades Primary Sources. Ed. Cynthia Rose. Vol. 7: 1960-1969. Detroit: Gale, 2004. 553-556. Gale Virtual Reference Library. Web. 3 Nov. 2012. Silent Spring. †Ã‚  Literature and Its Times:  Profiles of 300 Notable Literary Works and the Historical Events that Influenced Them. Joyce Moss and George Wilson. Vol. 4: World War II to the Affluent Fifties (1940-1950s). Detroit: Gale, 1997. 337-342. Gale Virtual Reference Library. Web. 3 Nov. 2012. Works Cited â€Å"The Environmental Movement. †Ã‚  American Social Reform Movements Reference Library. Ed. Carol Brennan, et al. Vol. 1: Al manac. Detroit: UXL, 2007. 151-190. Gale Virtual Reference Library. Web. 2 Nov. 2012. Geary, Daniel. â€Å"Environmental Movement.   Dictionary of American History. Ed. Stanley I. Kutler. 3rd ed. Vol. 3. New York: Charles Scribner's Sons, 2003. 226-231. Gale Virtual Library. Web. 2 Nov. 2012. Kelly, Evelyn B. â€Å"The Rise of Environmental Science. †Ã‚  Science and Its Times. Ed. Neil Schlager and Josh Lauer. Vol. 7: 1950 to Present. Detroit: Gale, 2001. 83-87. Gale Virtual Reference Library. Web. 3 Nov. 2012. â€Å"Silent Spring. †Ã‚  American Decades Primary Sources. Ed. Cynthia Rose. Vol. 7: 1960-1969. Detroit: Gale, 2004. 553-556. Gale Virtual Reference Library. Web. 3 Nov. 2012.

7 Correctional Models

[pic] SUBJECT SYLLABUS Prepared by: Bonifacio A. de Lara, Jr. SUBJECT CODE:Computer 1/10 COLLEGE OF NURSING AND MIDWIFERY Diploma in Midwifery COLLEGE OF ARTS SCIENCES AND SOCIAL WORKS Bachelor of Arts and BSSW COLLEGE TEACHER EDUCATION BSE and BEEd COLLEGE OF BUSINESS EDUCATION BSTHRT, ATHRT, BSBA, 2 Year Certificate in Computer Secretarial and BSOA COLLEGE OF THEOLOGY ABTheo, BPTheo and BRE-ECE SUBJECT TITLE:Introduction to Computer Science and Programming Concepts UNITS:3 Units PRE-REQUISITE:None TYPE OF SUBJECT:Minor FACULTY:Bonifacio A. de Lara, Jr. TERMS:First Semester / Second SemesterROOMS:EZE 201/ST 104 SUBJECT DESCRIPTION: This course is designed to teach the students the basics of computer education. It was designed in a manner that will allow the students to acquire a ladder-type education in information technology. SUBJECT PURPOSE OVERVIEW: Computer 10 is a course that enables students to familiarize themselves with the use of basic operations of a computer such as opera ting system, windows applications such as Microsoft Word, Microsoft Excel, and Microsoft PowerPoint with version 2003, respectively. STUDENTS’ PERFORMANCE EVALUATION: 1. Class Standing (CS) 2/3 of the TERM GRADE Attendance – students should not incur absences of more than 20% of the required attendance. Each absence would mean reduction of attendance rate by one step. †¢ Quizzes – there must be at least two quizzes per term period. Each quiz should contain ten to fifteen questions. †¢ Unit Test – there must be at least one unit test per term period. Each unit test should contain 20 to 30 points / question. †¢ Assignments – assignments should be given to students to further broaden their horizon on the subject matter. This must be given equivalent rating for purpose s of computing the term grade. Graded Recitation – this should be given once every term grade. †¢ Other Factors – other factors which should be determin ed at the start of classes may be included depending upon the nature of the course, like projects, term papers, research works, workbooks, etc. For the above purpose, each factor or item should be assigned a corresponding percentage. The total weight of the Class Standing is equal to 2/3 of the total term grade. 2. Term Test (1/3) †¢ Prelim Test (PT) †¢ Midterm Test (MT) †¢ Final Test (FT) In determining the term grade, the Term Test is equal to 1/3 of the Class Standing in each term period. 3.Formula in Computing the Term Grade †¢ PG = [(CS X 2) + PT] / 3 †¢ MG = {[(CS X 2) + MT] / 3} 2 + PG 3 †¢ FG = {[CS X 2) + FT] / 3}2 + MG 3 NCC THEME The Administration, Faculty, Staff and Students of Northern Christian College N – Nurtured in Christ C – Centered in Christ C – Committed in Christ NCC CREDO Northern Christian College seeks a life of faith, learning and action that will develop the person into becoming intellectually competent a nd honest, morally and ethically sensitive, and creatively aware and responsive to the needs, aspirations and realization of Just, Free and Responsible Christian social order. NCC MISSIONThe Mission of Northern Christian College is the training of the spiritual, intellectual, social and physical faculties of the youth of the Philippines with special emphasis upon the development of Christian character as exemplified by the life and teaching of Jesus Christ. NCC VISION A just free and responsible community made up of people who are intellectually competent and honest and morally and ethically sensitive to the needs and aspiration of the society I. SOFTWARE – set of instructions written in a code / programs Computers do something you probably wish people did: they do exactly what you tell them to do.They follow instructions. In fact, the only thing they do is follow instructions. Without instructions, they just sit there, as useless as that proverbial bump on a log. A list of i nstructions that tells a computer what to do is called PROGRAM or SOFTWARE. TYPES OF SOFTWARE I. SYSTEM SOFTWARE – designed to allow the computer to manage its own resources and run basic operations. A. OPERATING SYSTEM -is a collection of programs that oversees all computer operations. Examples: 1. DOS 5. 0/DOS 6. 0 [pic] 2. Linux [pic] 3. Unix [pic] 4. Windows 3. 00, 3. , 95, 98, ME, 2000, XP, Vista, 7, 8 [pic] B. PRORAGRAMMING LANGUAGES Levels of Languages: a. Machine Lang – represents data 1’s & 0’s (Binary Nos. ) b. Assembly Lang. – low – level (Uses Mnemonic Codes) [pic] c. High – Level Lang. – Procedural [pic] d. Very High – Level Lang. – OOP or 4GL’s [pic] e. Natural Lang. [pic] II. APPLICATIONS SOFTWARE – designed and written to perform a particular kind of work/task; allows to increase productivity and creativity A. WORD PROCESSING – is an application program designed for manipulatin g text; used for writing, editing and rewriting.Examples: 1. Wordstar 2. MS-Word 3. Pagemaker 4. WordPerfect [pic][pic][pic] B. SPREADSHEET – Is a microcomputer program that provides increased calculation accuracy, easy updating, and the ability to recalculate column and row totals quickly under different sets of assumption. Examples: 1. Lotus 123 2. MS-Excel 3. Quattro Pro [pic][pic][pic] C. DATABASE MANAGEMENT SYSTEM – A software used to organize, analyze, search for update, and retrieve data. Purpose: Is to organize collections of data. Examples: 1. Dbase Plus 2. Foxbase 3. Access 4. Visual BasicAny collection of data can be made easier to maintain and much more accessible: membership files, checking accounts, restaurant reservations mailing lists, employee records. [pic][pic][pic][pic] D. GRAPHICS PROGRAMS – software that lets you create pictures 1. Paint Programs- used to create bit-mapped images. Examples: Paint, Adobe Photoshop 2. Draw Programs – c reate object-oriented images. Tools to draw lines, rectangles, circles and ovals. 3. Presentation Programs is designed to further assist the user in creating and generating professional looking such as slides, visuals effects and sounds. the most meaningful of this program is its multimedia Presentations can be supplied movies, music and animation. Examples: CorelDraw Presentation, PowerPoint, 4. Computer-Assisted Design (CAD) – used to produce three-dimensional images composed of circles, arcs, and straight lines. – it create any object, whether it’s a house, ship engine, bottle, or sneaker. Examples: AutoCAD E. DESKTOP PUBLISHING – Is designed to create publishing programs such as newsletters, brochures, cards, forms and business memos. Examples: Print Artist, Publisher, CorelDraw, Newsmaster, Photoshop, F.EDUCATION AND TRAINING – Is designed primarily for academic and training. TYPES OF EDUCATIONAL SOFTWARE: 1. Tutorials – programs use st ep-by-step instructions to teach facts, skills, and concepts. Tutorials are rather like textbooks, except that they are interactive. Example: How to operate a piece of equipment, use punctuation, read music, play the guitar and program computer. 2. Drill and practice – programs are used to reinforce skills in subjects such as arithmetic, spelling, speed reading, foreign languages, and typing. 3. Simulations – programs imitate real events. It reinforce facts and concepts. How do you pilot a plane? -What decisions need to be made to improve your candidate's chances of election? -What challenges would you as head, and how would you handle those challenges? G. GENERAL BUSINESS PROGRAMS – Software that help people run their businesses. Example: 1. If you’re thinking of launching a new product or business, there are programs designed to help you develop and implement a business plan. 2. If you don’t have an employee manual, there are programs that contai n dozens of company policy statements, which you can use verbatim or edit to meet your specific needs. Examples of GBPs 1.Accounting software – record financial transactions, prepares invoices, calculates each employee’s taxes and other deductions. 2. Project Management Software – helps managers plan and keep track of the tasks resources, time schedules, and cost of project. 3. Statistical Packages – are powerful tools that use a variety of calculations to analyze large sets of data. 4. Decision Support Tools – designed to help define the important criteria involved in making a particular decision. -Assigning a numerical value, or weight, to each criterion. Then you score each of your options to see which ranks highest. H.SELF-IMPROVEMENT PROGRAM – These are computer programs for almost personal interest or activity. This small sampling gives you a sense of the scope of what’s available: 1. Garden planners – help you choose pla ns best suited for your geographical area, lay out your garden, and determine optimal planting and harvesting dates. 2. Geneology program – help you organize information about your ancestors and create family trees. 3. Home inventory programs – for people who have everything, or at least want to protect everything they have against financial loss in case of fire, theft, or natural disaster. . Wedding planners – help people prepare guest lists, schedule events, choose honeymoon destinations, and keep tract of estimated and actual expenses. HEALTH AND FITNESS 1. Medical programs – provide information on diseases, injuries, medical tests, immunizations, nutrition, dieting, and fitness, and make diagnoses based on an analysis of your symptoms. 2. Biofeedback programs – designed to teach you how to handle stress, how to relax, even how to control blood pressure and heart rate. MONEY MATTERS 1.Money managers– organized your bills, write checks, re concile accounts, track insurance policies, set up stock and bond portfolio rate. 2. Tax programs– guide you through tax preparation, from compiling the necessary data to printing out tax forms for federal and state income taxes.. I. ENTERTAINMENT PROGRAM – Designed for enjoyment. GAME SOFTWARE 1. Arcades – Games that let you shoot at aliens or some other targets and try to pile up ever-higher scores. 2. Fantasy role-playing games – Text-based stories in which you constantly have to make decisions: Which path should I follow?Are these people to be trusted? What’s the meaning of riddle? Is this safe drink? 3. Games of chance and skill – Electronic versions of card games such as bridge and poker, board games such as Monopoly and Scrabble, and TV shows such as Jeopardy, and Wheel of Fortune. 4. Simulations – games that use graphics and sound effects to imitate real-life situations, giving you the chance to live vicariously as you pilot a jet fighter, drive a Formula One car, play pool. J. UTILITY PROGRAMS – Designed to perform certain housekeeping and maintenance tasks.They improve your efficiency of your computer system, protect the system against various disasters. *Most utilities are memory-resident program. They remain in the computer’s memory at all times. You can access them instantly, even when you’re in the middle of an application. *Many utilities are packaged with operating systems and application programs. Example: -utilities include with MS-DOS can display a list of files stored on a disk, copy files. -Erase unwanted files on a disk. -Spell checkers and thesauruses included in the word processing packages also can be a thought of as utilities.ADDITIONAL UTILITIES THAT ARE SOLD SEPARATELY, useful utilities include: 1. File recovery program – used to recover files that are mistakenly erased from a floppy or hard disk. 2. Compressors –used to compress data, giving extra s pace to fit more files into a hard or floppy disk. 3. Macro makers –performing the same sequence of commands over and over is time-consuming. 4. Printer utilities –programs enhance printer operations by allowing to schedule print times, drive multiple printers simultaneously, print spreadsheets sideways. 5. Screen Savers–designed to unburned images into the screen. 6.Anti-virus – protect computers and computer networks against programs called Virus. K. MULTIMEDIA – Designed to perform editing, recording/ rewriting, designing movies and other media related. You can listen music and watch movies. Text and graphics can be enhanced to with audio, video, and animation by using the techniques of multimedia production. VISUAL DATA †¢ Data used in presentation or free-drawing graphics package is already digitized for storage and processing by a computer. A toolbox in multimedia software allows a developer at the video firm to examine and edit, frame b y frame, a video.L. COMMUNICATION SOFTWARE – allow a PC equipped w/ a modem to connect w/ other PC through phone lines to exchange information. IX. MICROSOFT OFFICE EXCEL [pic] [pic] [pic] [pic] A. WHAT IS A M. S. EXCEL-Experimenting in a Cell ? Developed by Microsoft Corporation ? An electronic spreadsheet used to manipulate numerical data with formulas and built-in functions ? Consist of 65,536 rows 256 columns ? An Excel file is a workbook B. FEATURES 1. The keyboard is used for data entry. 2. Performs various mathematical operation. 3. Worksheets can be saved and retrieved for further editing. . Automatic calculations. 5. Supports database, graphics, embedding objects and presentations. 6. Cross-referencing of multiple sheets. 7. Creating multiple charts. 8. Multiple levels of Undo C. WHY DO WE USE EXCEL 1. It helps the data to be manipulated repeatedly 2. Facilitates changes made to the figures 3. Auto computation of correction 4. Data are enhanced by its various graphic al presentation 5. It is a user friendly program 6. Avoid repetition of work 7. Saves storage space [pic][pic][pic][pic] D. USES OF EXCEL 1. Preparation of Financial Reports . Sales and Costs Analysis 3. Stock and Inventory Control 4. Effective in Sales Forecasting 5. for Budgeting E. PERFORMING CALCULATION Formulas – procedures used to solve a specific mathematical problem Arithmetic operators – mathematical symbols used in formulas; identify the process or action to be taken in order to solve the problem Operand ExampleOperatorsSymbols Constant value 2Addition + Cell reference A1Subtraction – Range reference A1:B2Multiplication * Label Jan SalesDivision / Range name RevenuePercent % Function Sum(A1:B4)Exponential ^Syntax – format understood by a program in order to properly execute and implement a process * Microsoft Excel syntax, includes an equal sign (=) followed by the operands and the operators like Examples:= 2 + 3 = A1 – B6 =3 * A5 =Sales / Months =5 ^ 4 [pic][pic][pic][pic] Operator precedence Operator Description : (colon) (single space)Reference Operators , (comma) – Negation (as in –1) % Percent ^ Exponentiation * and / Multiplication and division + and – Addition and subtraction & Connects two strings of text (concatenation) = ; ; = Comparison Relative References when a formula is created, references to cells or ranges are usually based on their position relative to the cell that contains the formula; when you copy the formula, Excel will automatically paste the adjusted references in the destination cells relative to the position of the formula Absolute References †¢ used when you do not want to adjust the references in formula when copying Functions †¢ predefined formulas that perform calculations by using specific values called arguments, in a particular order or structure †¢ arguments can be constants, formulas or functions Other commonly used functions are shown in the fo llowing table. Function Name Description Result MAX()Find the largest number from the arguments =MAX(20,25,15)Result: 25 MIN() Find the smallest number from the arguments=MIN(20,25,15) Result: 15 AVERAGE() Find the average for the arguments =AVERAGE(20,25,15) Result: 20 COUNT() Counts number of cells that contains=COUNT(1,4,B,3,20) number from the argumentsResult: 4 COUNTA() Counts number of cells that are not=COUNTA(1,4,B,3,20) empty from the argumentsResult: 5 *Some functions do not need an argument in the parenthesis.Function NameDescription Result Today() Returns current date =Today()Result: 9/4/03 Now() Returns current date and time =Now()Result: 9/4/03 12:20 ADVANCED FORMULAS Using Logical Functions †¢ help you compare the values or expression hat Excel can evaluate as TRUE or FALSE. Excel then uses the results to perform actions or return the answers you are looking for. A. IF Function Syntax:=IF(logical_test,value_if_true,value_if_false) Logical Test – used to co mpare the values/expressions that can be evaluated as TRUE or FALSE; â€Å" † – used for text returnsValue_if_true = value that is returned if the logical test is true; return the word TRUE if leave blank Value_if_false = value that is returned if the logical test is false; return the word FALSE if leave blank B. NESTED IF Function – used if there are few conditions and few return values C. OR Function †¢ to evaluate if ANY of the arguments (logical test) is TRUE †¢ up to 30 arguments can be used; as long as one of the †¢ as long as one of the arguments is true, it will return a TRUE Syntax:=OR(logical_test1,logical_test2,†¦.. ) Example ReturnOR(TRUE,TRUE,TRUE) TRUE OR(TRUE,TRUE,FALSE) TRUE OR(FALSE,TRUE,FALSE) TRUE OR(FALSE,FALSE,FALSE) FALSE D. AND Function †¢ to evaluate if ALL of the arguments (logical test) is TRUE †¢ up to 30 arguments can be used; as long as one of the †¢ as long as one of the arguments is false, it will return a FALSE Syntax:=AND(logical_test1,logical_test2,†¦.. ) Example Return AND(TRUE,TRUE,TRUE) TRUE AND(TRUE,TRUE,FALSE) FALSE AND(FALSE,TRUE,FALSE) FALSE AND(FALSE,FALSE,FALSE) FALSE E. COUNT IF Function †¢ Counts the number of cells within the range that meets the riteria †¢ Range – cells that you want to compare with criteria †¢ Criteria – condition in a form of text, number or expression that defines which cells will be counted Syntax: =COUNT IF(range, criteria) G. PARTS OF MS EXCEL [pic] 1. Title Bar – Displays the program name and the workbook name you are working on. 2. Menu Bar – Displays and access the drop-down menus that contain the Excel command options. 3. Standard Toolbar – Contains a number of buttons, which you click using the mouse, to carry out some of the more commonly used command options. 4.Formatting Toolbar – Contains a number of buttons that help you change the format or appearance of text, such as bold and underlined. 5. Name Box – Shows the selected cell, drawing object or chart item. You can also name a selected cell / range or move to the selected cell / range. 6. Formula Bar – Displays the content (value or formula) of the active cell. You can also edit the formula using the formula bar. 7. Active Cell – The selected cell in which data is entered when you begin typing. Only one cell is active at a time. The active cell is bounded by a heavy border. 8.Column Heading – Shows the column reference letter. 9. Row Heading – Shows the row reference number. 10. Sheet Tab – Shows the sheet name. 11. Horizontal Scroll Bar or Vertical Scroll Bar –Help you to scroll through your worksheet using the mouse. 12. Status Bar – Displays information about a selected command or an operation in progress. The right side of the status bar shows whether the keys (CAPS LOCK, SCROLL LOCK, or NUM LOCK) are turned on. 13. Task Pane – Display useful common tasks such as creating and opening a workbook. There are task panes with different contents that help you do your work.The contents of the task pane is context-sensitive, depending on what task you are performing. H. KEYBOARD PRESS Press Move to: > One cell to the right One cell to the left v One cell to the down ^ One cell to the up + > Last cell to the right of the current region + First cell to the left of the current region + v Last cell to the bottom of the current region + ^ First cell to the top of the current region First cell in the row + First cell in the worksheet + Last cell in the worksheet which contains data Page Down One screen down Page Up One screen up + Page Down One screen right Page Up One screen up I. CREATING VARIOUS CHART TYPES Chart ? graphic representation of worksheet data that interprets information, analyzes and compares data clearly ? can be formatted by adding a legend, chart title, adding pictures, markers or make an embedded ch art ? visually appealing and make it easy for users to see comparisons, patterns, and trends in data Chart Wizard ? a series of dialog boxes that lead you through all the steps necessary to create an effective chart 1. How to Create a Chart ? Using Chart Wizard ? Using Chart toolbar 2.Create a Chart Using the ChartWizard ? Choose the data range you want to chart. ? Be sure to include the data you want to chart, the column and row labels in the range. ? Click the ChartWizard form the Toolbar. ? Select Chart Type. ? Choose the Chart sub-type. ? Click Press and Hold the view sample button to preview the selection. ? Choose Next. Make sure the correct data range is selected. ? Select the appropriate Chart option button to plot data series in row or in columns. ? Choose Next. ? Select the Chart Location you want to place the chart on a new sheet or on an existing sheet. If you choose to place the chart on existing sheet rather than on a new sheet, the chart is called Embedded Objects. ? Click Finish. 3. Enhancing a Chart ? You may choose the Format menu and click Select e. g. Select Chart Title or double-click a particular object. ? Chart Toolbar Icons: †¢ Chart Object – Indicates the name of the selected object †¢ Format – The properties of the object †¢ Legend – To turn ON/OFF the legend †¢ Data Table – To turn ON/Off the display of the data †¢ By row – Selects data series in a row †¢ By Column – Selects data series in a column †¢ Angle Text – Text Alignment . Adding a Title ? Choose a chart to which you want to add a title to. ? Click the Chart menu, and then click Chart options. ? Choose Titles. ? Type the text you want for the title of chart. ? To add a title to the x-axis press Tab and Text. ? If you want a second line for the x or y-axis, press Tab to move to the second category or Value box, and then type the title text. ? Preview the Title(s) you add. 5. Adding or Deleting a Legend ? Choose the chart you want to add or delete a legend. ? Click the Legend from the Chart toolbar, and drag the legend to move it to its new location. . Adding a Text Box ? Click the Arrow icon. ? Move the mouse to the location where you want the arrow to be placed. ? Click and drag to the new position, then release the mouse. 7. Adding a Pattern and Border to the Text ? Double-click the text you want to format, or select the text, then choose the Format menu, and select the Patterns. ? Choose the Border style you want from the options on the left side of the dialog box. ? Press Enter. 8. Select a Different Chart Type ? For most 2-D charts, you can change the chart type of either a data series or entire charts. For the bubble charts, you can only change the type of the entire chart. ? For 3-D charts, changing the chart type affects the entire chart. ? For 3-D bar and column charts, you can change a data series to the cone, cylinder, or pyramid type. 9. Changing the Chart Typ e ? To change the chart type, perform any of the following: †¢ For the entire chart, click Chart. †¢ For the data series, click the Data Series. ? On the Chart menu, click Chart Type. ? On the Standard Types tab, click the Chart type you want. If you are hanging the chart type for one-data series and not the entire chart, be sure the Apply to Selection check box is selected. †¢ To apply the cone, cylinder, or pyramid chart type to a 3-D bar or column data series, click Cylinder, Cone or Pyramid in the Chart Type box on the Standard types tab, and then select the Apply to Selection check box. 10. Rotate Chart Title Text or Axis Text ? Click the title or the axis you want to format. ? If you clicked a chart title, click Selected Chart Title on the Format menu. †¢ If you clicked an axis title, click Selected Axis or Selected Axis Title ion the Format menu. Check the Alignment tab. †¢ If you don’t see the Alignment tab, click Cancel, click Outside of the text you want to format and then repeat the procedure. ? To rotate text, under Orientation, click a degree point, or drag the indication to the position you want. ? Note: When you have more than on level or category axis labels, only the first level can be rotated. 11. Select Chart Items ? Click the Chart item you want. †¢ The data series, data labels, and the legend have individual elements that can be selected after you select the group. 12. Changing the View of a 3-D Chart ? Click the 3-D chart you want to change. Select the options you want. When the Right Angle Axis check box is cleared, you can set the Perspective and Height options. †¢ When the Right Angle Axis check box is selected, you can either set the Height option or turn the Auto Scaling option on. 13. Changing the Rotation and Elevation in a 3-D Chart ? Using the menus: †¢ Click the 3- Chart you want to change. †¢ On the Chart menu, click 3-D View. †¢ Select the options you want. ? Using the m ouse: †¢ Click the intersection of any two axes to select the corners of the chart. †¢ Drag a corner to adjust the elevation and rotation in the chart. 14.Changing Number Formats in Charts ? If you change the number formatting in a chart, the number formatting is no longer linked to the worksheet cells. †¢ To format labels along an axis, double-click the appropriate axis. To format the data labels or a trend line label, double-click the item. †¢ On the number tab, select the options you want. 15. Printing a Chart ? Select the File menu, and choose the Page Setup command. ? Click the Page Setup button if you made some changes in the settings. ? Click the File menu, and choose the Page Setup command. ? Select the chart size button for the option you want. Press Enter. ? Choose the File Print Preview command if you want to view the chart in the Preview mode before it is printed. ? Click the File menu, and click the Print command. The Print Dialog Box appears on the screen. ? Click Enter. 16. Printing an Embedded Chart Embedded Chart ? chart that is placed on a worksheet rather than on a separate chart sheet; useful when you want to view or print a chart on a PivotChart Report with its source data or information in a worksheet; you can adjust where the chart will print on the page by sizing and moving the chart with the mouse in page Break View ?Click the worksheet outside the Chart area. ? Click Page Break Preview in the View menu. 17. Printing a Chart Sheet ? Click the tab from the Chart Sheet. ? Click Page Setup on the File menu. ? Select the options you want on the Chart tab. J. SAVING AN EXCEL 1. From the menu, click File ;; Save As. The Save As dialog box appears. [pic] 2. In the File name box, type Excel Training. Excel has already entered a placeholder name in the File name box before you type your own file name. Since the name is highlighted. You just need to type in the new file name to overwrite it without having to click in the box. pic] 3. Click the Save button. The file is saved in the default folder My Documents folder. K. Formatting Cell Using Menu Options You can format the cell using Format Cells dialog box from the menu. From the menu, click Format ;; Cells, the Format Cells dialog box appears as shown below. [pic] Tab Description Number Specify the format style of the context in a cell. Alignment Specify text alignment, text control and text orientation. Font Specify font, font style, font size, font color, font effect and underline. Border Specify border color and line style.Patterns Specify the cell pattern and color. Protection Protect the cell to be locked to avoid changes and formula to be hidden from viewer. L. TOOLBARS 1. The Standard toolbar [pic] This entire toolbar could become a floating window by double-clicking on the control bar at the far left end of this toolbar. That gives the following window, which can be placed anywhere on the screen: [pic] This toolbar can be restored to its origin al position by clicking in the gray bar at the top and dragging it back to the top of the screen. Push the top of the window up to the bottom of the menu bar. Function of commonly used buttons | |[pic] |Creates a new blank document based on the default template |[pic] |Opens or finds a file | |[pic] |Saves the active file with its current file name, location and file format |[pic] |Prints the active file – for more print options go to the File menu and select Print| |[pic] |Print preview – Shows how the document will look when you print it. [pic] |Spelling, grammar and writing style checker | |[pic] |Cut – Removes the selection from the document and places it on the clipboard |[pic] |Copy – Copies the selected item(s) to the clipboard | |[pic] |Paste – Places the content of the clipboard at the insertion point |[pic] |Format painter – Copies the format from a selected object or text and applies to | | | | |other objects or text | |[pic] | Undo – Reverses the last command, use pull-down menu to undo several steps |[pic] |Redo – Reverses the action of the Undo button, use the pull-down menu to redo | | | | |several steps | |[pic] |Auto Sum – Adds numbers automatically, and suggests the range of numbers to be added|[pic] |Sort Ascending – Sorts selected items from the beginning of the alphabet, the lowest| | | |number or the earliest date | |[pic] |Sort Descending – Sorts selected items from the end of the alphabet, the highest |[pic] |Chart Wizard – Guides you through the steps for creating an embedded chart (graph) | | |number or the latest date | | | |[pic] |Displays or hides the Drawing toolbar |[pic] |Zoom – Enlarge or reduce the display of the active document | 2. The Formatting toolbar [pic] This entire toolbar could become a floating window by double-clicking on the control bar at the far left end of this toolbar. That gives the following window, which can be pla ced anywhere on the screen: [pic] This toolbar can be restored to its original position by clicking in the gray bar at the top and dragging it back to the top of the screen. Push the top of the window up to the bottom of the menu bar. Function of commonly used buttons | |[pic] |Changes the font of the selected text |[pic] |Changes the size of selected text and numbers | |[pic] |Makes selected text and numbers bold |[pic] |Makes selected text and numbers italic | |[pic] |Underlines selected text and numbers |[pic] |Aligns to the left with a ragged right margin | |[pic] |Centers the selected text [pic] |Aligns to the right with a ragged left margin | |[pic] |Merge and Center – Merges two or more selected cells and centers the entry |[pic] |Currency Style – Formats selected text to display currency style | |[pic] |Percent Style – Formats selected cells to display percent |[pic] |Comma Style – Formats selected cells to display commas in large numbers | |[pic ] |Increase Decimal – Increases the number of decimals displayed after the decimal point|[pic] |Decrease Decimal – Decreases the number of decimals displayed after the | | | | |decimal point | |[pic] |Decreases the indent to the previous tab stop |[pic] |Indents the selected paragraph to the next tab stop | |[pic] |Adds or removes a border around selected text or objects |[pic] |Marks text so that it is highlighted and stands out | |[pic] |Formats the selected text with the color you click | | | 3. The Drawing toolbar [pic] This entire toolbar could become a floating window by double-clicking on the control bar at the far left end of this toolbar. That gives the following window, which can be placed anywhere on the screen: [pic] This toolbar can be restored to its original position by clicking in the gray bar at the top and dragging it back to the top of the screen. Push the top of the window up to the bottom of the menu bar. |Function of commonly used buttons | |[p ic] |A pull own menu with several |[pic] |Changes the pointer to a selection arrow | | |drawing options | | | |[pic] |Rotates the selected object to any degree |[pic] |A pull down menu with several libraries of shapes | |[pic] |Draws a line where you click and drag. Hold the Shift key down to make the|[pic] |Inserts a line with an arrowhead where you click and drag | | |line straight | | | |[pic] |Draws a rectangle where you click and drag. Hold down Shift to draw a |[pic] |Draws an oval where you click and drag.Hold down Shift to draw a circle | | |square | | | |[pic] |Draws a text box where you click and drag |[pic] |Create text effects with Word Art | |[pic] |Add, modify, or remove fill color from a selected object |[pic] |Add, modify, or remove line color | |[pic] |Formats the selected text with the color you click |[pic] |Changes the thickness of lines | |[pic] |Selects dash style for dashed lines |[pic] |Select arrow style; placement and shape of arrowhead | |[pic] |A pul l down menu offers shadow choices |[pic] |Add 3-d effects to rectangles or ovals | M. MENU 1. File menu |[pic] |New – Opens a new document. If you use the keyboard combination indicated on the right a blank document opens immediately. Selecting the New menu | | |item with your cursor gives the opportunity to open a large number of types of documents. | |Open – Opens a previously saved document. | | |Close – Closes the active document but does not quit the application. | | |Save – Saves the active document with its current file name, location and format. | | |Save As – Saves by opening a window which gives the opportunity to change the file name, location or format. | | |Page Setup – Sets margins, paper size, orientation and other layout options. Grid lines don't show up when you print?Go to the sheet tab in this | | |window | | |Print Preview – Shows how the file will look when you print it. | | |Print – Prints the active file , also gives the opportunity to change print options | | |Exit – Closes Microsoft Excel | 2. Edit menu |Undo – The actual entry of this item will depend on what you did last. In my example I had typed, so that was displayed.This selection can be |[pic] | |repeated several times. | | |Redo – After an action has been undone, it can be reinstated in the document. | | |Cut – Removes the selection from the active document and places it on the clipboard. | | |Copy – Copies the selection to the clipboard, the cell from which information is copied remains highlighted | | |Paste – Inserts the contents of the clipboard at the insertion point (cursor) or whatever is selected. | |Paste Special – Ten choices are available when making this selection; examples include pasting formulas, values, and comments. | | |Fill – Fill contents of a selected cell Up, Down, Left or Right | | |Clear – Deletes the selected object or text, but does not place it on the clipboard. Four choices are available; All, Format, Contents or Comments | | |Delete – This menu entry can be used to delete entire rows or columns. | |Find – Searches for specified text in the active document | | |Replace – Searches for and replaces specified text and formatting. | | 3. View menu |[pic] |Normal – The default document view for most word processing tasks. | | |Page Break Preview – Before printing, make sure the page breaks appear where you want them | | |Toolbars – Displays or hides toolbars. The right pointing arrow indicates a list of toolbars. To add one slide down to the name of the toolbar and | | |click to select. | |Formula Bar – Remove or display the bar which displays cell address and data entered into the active cell | | |Header and Footer – Adds or changes the text that is displayed at the top or bottom of every page of the document | | |Comments – Hidden comment give furt her information about cell contents. Comments are displayed when you move the cursor into the cell, however this | | |command causes all comments on a page to be displayed. | | |Full Screen – Hides most screen elements so you can see more of your document | | |Zoom – Controls how large, or small, the current document appears on the screen. | 4. Insert menu [pic] |Cells – Use this command to insert a cell. A pop-up window allows you to move existing data down or to the right. You can also insert rows or columns with | | |this window. | | |Rows – Inserts a new row in the spreadsheet, above the row that contains the active cell. | | |Columns – Inserts a new column in the spreadsheet, to the left of the column that contains the active cell. | | |Worksheet – By default, an Excel workbook is made up of three worksheets. You may insert as many additional sheets as you require.Sheets are inserted in | | |front of the current worksheet. | | |Chart â €“ This adds a chart of the selected data, or of the entire worksheet if you have no data selected. | | |Page Break – Inserts page breaks above and to the left of the active cell. To avoid adding a page break to the left, make sure a cell in Column A is | | |selected before inserting the break. | | |Function – Opens the Paste Function window allowing the selection of a specific equation to go in the active cell. | |Comment- Have something to say about the contents of a cell? Add a small note with the appearance of a Post-It note. | | |Picture – Insert pictures from clip art or a file. You can also insert auto shapes, word art, or a chart. | | |Object – Insert an object such as clip art, word art, an equation or much more. | | |Hyperlink – An interesting use of hyperlinks is to place a link to any document stored on your computer. You can later open that document by clicking on | | |the link.If you want to see an example of an Excel worksheet us ing hyperlinks to Internet sites, download a copy and open it with Excel. | 1. Format menu 2. |Cells – Format the way a number is displayed, alignment of data in the cell(s), font (size, color, style, etc. ), borders and colors for the |[pic] | |selected cells, and you may also lock the contents of a cell here. | | |Row – Specify a row height, choose auto-fit, and hide or un-hide the selected row. | | |Column – Specify a column width, choose auto-fit, hide or un-hide the selected column, or choose the standard width for a column. | |Sheet – Here you can rename the sheet if sheet 1 is not descriptive enough (and it's not), you can hide or un-hide a sheet, or you can tile an | | |image in the background of the entire sheet. | | |Auto Format- There are sixteen pre-designed formats to change the look of your spreadsheet. You may apply the format to the entire sheet or only | | |to selected cells. | | |Style – Opens a Style window which will lead to the Format Cells window if you wish to Modify the format. | | 6. Tools menu [pic] |Spelling†¦ – Check spelling in your document | | |AutoCorrect†¦ – Define, or turn off automatic corrections. If you tend to make a particular keystroke error often, and it is not in the | | |dictionary, you can add it here. | | |Share Workbook†¦ – Choose this option if you want several users to work on the data in the same workbook simultaneously.Make it | | |available on your network and anyone with access can make changes. | | |Protection – You can password protect a single sheet of a workbook, or the entire workbook. One obvious application would be to protect a| | |worksheet which you are using as your grade book. | | |Customize†¦ – Select/Deselect toolbars to be displayed with your workbook, or add buttons to existing toolbars. | | |Options†¦ If you do not like something Excel does automatically, or if you know it should be doing s omething automatically and it is | | |not, this is where you turn those features on or off. One thing I use a lot here is removing gridlines from a worksheet so I can draw a | | |graphic organizer. | N. PRINTING 1. Select the range A2:B6. You want to set this range as the print area. Whenever you print your worksheet, only the contents in the print area will be printed. [pic] 2. From the menu, click File ;; Print Area ;; Set Print Area.A dashed outline appears around the Print Area, as shown below. [pic] Click the print preview button to preview the printout. Only the cells in the print area would be printed. [pic] 3. From the menu, click File ;; Print Area ;; Clear Print Area. If you do not set a print area, the entire worksheet will be printed. O. PAGE SET-UP A. Orientation 1. From the menu, click File ;; Page Setup. Click the Page tab. The Page Setup dialog box appears, as shown below. 2. Under Orientation, click the Landscape option. The default orientation is portrait. [pic] 3. Click the OK button. The orientation of the page is set to landscape (horizontal).B. Scaling 1. From the menu, click File ;; Page Setup. Click the Page tab. Page Setup dialog box appears, as shown below. 2. Under Scaling, in the Adjust to box, type 150. You can click the up arrow in the box to increase the number. [pic] 3. Click the OK button. The size of the printout on the worksheet increases. C. Paper Size 1. From the menu, click File ;; Page Setup. Click the Page tab. Page Setup dialog box appears, as shown below. 2. Click the Paper size drop-down arrow. Click the paper size you want from the list. The number of paper size appears in the list depends on the printer you are using. [pic] 3. Click the OK button.The paper size changes. D. Page Margin 1. From the menu, click File ;; Page Setup. Click the Margins tab. Page Setup dialog box appears, as shown below. 2. In the Top, Left, Right and Bottom boxes, type the margin you want to change. The margin is in inch in this example. [ pic] 3. Click the OK button. The margin is set. P. PRINT PREVIEW 1. From the menu, click File ;; Print Preview. Print Preview window appears. Use the command buttons in the Print Preview window to carry out more actions. [pic] Use the command buttons in the Print Preview window to carry out more actions. Button Action Next Display the next page Previous Displays the previous pageZoom Enlarge / reduce the content in the preview screen Print Print the current selection with printing options Setup Setup the page Margins Display or hides margin handles Page Break PreviewDisplay page break preview for you to adjust the page break Normal View Display in normal view Close Close the print preview window 2. Click the Close button. The preview window closes and returns to the worksheet. [pic][pic] ———————– LECTURE NOTES | COMP1/10 | INTRODUCTION TO COMPUTER SCIENCE & CONCEPTS B. A. DE LARA, JR. | CBE – FACULTY | NORTHERN CHRISTIAN COLLEGE | LAOAG CITY |  ©2012 NORTHERN CHRISTIAN COLLEGE â€Å"The Institution for Better Life† Laoag City [pic]

Dove and Manchester United †the Effectiveness of the Marketing Concepts and Principals Essay

I have been asked to produce a clear set of notes to go with my presentation of Dove and Manchester United fully comparing the effectiveness of the marketing concepts and principals. First of all I am going to start comparing the similarities of the aims of the two businesses. This is that Manchester United wants to become the best football club on and off the pitch. Dove has a similar aim which is trying to grow its brand of the real beauty campaign for women. This will be effective for both branding companies as they will become one of the top sellers when it comes to future high standards. Promotion Same- Manchester United and Dove communicate the promotion of their product by using the media like for e.g. TV. This leads to attracting more of the public households. Another technique used to promote their product is by In-Store displays, this leads to attracting customers as well as communicating where the item is going to be sold at. They both also promote on their websites this leads to more information on that product as well as other products of their brand being available. Different- The communication through TV can be different as Manchester United have their own channel called â€Å"MUTV†, whereas, Dove only provide a 5 minute advertisement on their product. The two different methods that Manchester united use are the pitch and the players themselves this is because a football club is part of leisure/ hobbies. This leads to fans seeing more of the product. Dove uses magazines to promote their Pro-Age product as this leads to attracting more females as this product is part of a real women campaign who are aged over 40. Effectiveness- Dove is effective in reaching its target market as they communicate the product using many ways of the media as they know that every household has at least one modern technology item so the message will definitely reach the target market. Place Same- Both Dove and Manchester united sell their products/services in the high streets because they know most of the public shop there. This leads to customers not having to travel long distances for the items they require. This is the only same technique both Dove and Manchester united use to sell their products. Dove- supermarkets- Boots, Super drugs, etc. Manchester united- Nike, JD, JJB, etc. Different- Manchester united sells a huge amount of its products portfolio through its website because it is faster for orders to be made and paid for. The website also allows fans to require information of the products sold and another reason it is appropriate is because the public (fans) know that the goods they have bought are original not copies. Dove does not recommend this method because it would refer for a large postal charge as depended on the weight of the product/s. Effectiveness- Dove’s choice of place to sell the product is very effective because it is in the high street where the local public go, so this leads to people not having to travel further than there high street to buy the product so they are what tend to be happy customers. This also would be recommended to other females so the brand gains more profit and this leads to having to manufacture and sell more of that product. Manchester united has chosen an effective place which is via their website. It is effective because this way customers get a wider range of items to choose from and buy. So this leads to selling more merchandise as people will want to buy more of their products e.g. if a person wanted to buy a mug and saw a larger variety of products then they will end up buying a lot more like for example buying an extra t-shirt and an extra mouse mat to go with their computer. Price Same- Dove’s pricing strategy for the Pro-Age product would be from  £2-15 depending entirely on the manufacturing size of the product like for example 15ml/ 30ml. They understand that the product is aimed at households with real women of all ages over 40 and all different ethnicity’s/ backgrounds. This also would depend on the same products pricing but of a different brand like for example Nivea, this would lead to competitors prices dropping to match or under-cutting the other brands so that the competition increases between all the leading brands. Manchester united, however, have to base their product pricing at a fixed rate with the competitors club/ business because fans will not be happy and will end up in an argument. The pricing depends on the individual name and number on the back of the t-shirt like for example Ronaldo- number 7 would be at the highest fixed rate as he is the best player for Manchester united. The prices vary from  £46-57 after that. Appropriate- Dove’s pricing is appropriate as it is used as a daily product so spending  £2-15 for a product is reasonable in this case. Manchester united’s pricing is also appropriate as they are popular to their fans especially and they have set their aim of becoming the best football club on and off the pitch so this would lead to gaining more profit. Product Type- Dove manufactures their products for beauty range of women. These are not just a limited type of women; these are women of all shapes and sizes, ethnicity and age over 40. The beauty products of Dove are required for every household as it is a leading brand product but it is also a product that helps allow women to pamper themselves and look after their skin. Manchester united, on the other hand, manufactures and sells their products to fans of the football club as this method shows the players and other fans supporting competitors that Manchester united has got a large supporting fan base showing wisdom to their team. This leads to helping Manchester united to achieve their aim of becoming the best football club on and off the pitch. Range- The range of products from Dove varies around the 100 real women beauty campaign. This is because they are focusing on achieving their aim which is to grow its brand in the real beauty campaign. Whereas, Manchester united set out a larger variety of products because they want to keep ahead of the competitiveness by producing a lot more products but keeping a fixed rate on prices, this leads to fans expecting more products being purchased into the market and spending more money this helps Manchester united increasing the percentage of profits. Compare- Both Manchester united and Dove want to be a successful brand focusing on their target market. They produce and manufacture a whole range of products developing their ideas to make them suitable for the target market. The only difference is that the target market for each individual brand are different towards one another as Dove target women over 40 and Manchester united target both boy/men and girls/women who are into football as part of either leisure time or as a hobby. Effectiveness- Dove is effective in producing the appropriate product range and type as they know exactly who their target market is. This helps them develop their ideas because the testing of the product helps the brand understand if their product is suitable for these women in the public or if it actually needs to be developed meeting the customer’s needs and wants from the product. Manchester united is effective in producing the correct range and type of products as well because they know who their target market is but the difference between Manchester united and Dove is that Manchester united has a fan base with all ages and also it targets men as well as women. I am now going to go onto comparing how Manchester united and Dove apply to the 4 principals of marketing to their products effectively. Then I going to go onto which of the two businesses has applied to the marketing principals effectively. Manchester united- for this I am going to give you an example of either a product/ service. So I have decided that my example will be of a service which is accommodating events like for example weddings, birthdays, etc. 1. The first one is â€Å"the understanding of the needs and wants of the consumer†. Manchester United would do this by communicating with the customer between the date that they came to see the accommodation and the date they want to use the accommodation for their event so in between that time they have to look after the customers wants and needs like for example the customer wants a wedding and the colour theme is white and pink so they have to give feedback to each other if there are any problems and if everything is going according to plan. 2. The second one would be â€Å"keeping ahead of competition†. They would do this by providing their accommodation at a cheaper price that others or by simply providing more quantity for the same price. Like for example if the price was for a particular amount of people say for example 350 then for the same price they can allow 420 people to come so that their reputation becomes higher than other accommodations 3. The third principle of marketing for the business would be the effective communication with consumers. This means that Manchester United as â€Å"Old Trafford would have to contact the customers who are locating their event at the accommodation informing them of any problems and also informing the customers if their needs and wants are being responded to. 4. The final principle for Manchester United â€Å"Old Trafford† would be the need of Utilising new technology for the customers and the employees at Manchester United. This would lead to all work being completed faster and if there are any changes to be made for the event then the whole description does not need to be re-written.

Faith Essay Example | Topics and Well Written Essays - 500 words

Faith - Essay Example During that time, Christians who were caught and refused to commit fumie were imprisoned and subject a painful death known as â€Å"Anazuri† ( hung and bled to death over a pit ). It is through the harrowing experience of Rodriguez during his stay in Japan that he discovers the trials that his mentor has undergone. Unfortunately, even his own mentor was swallowed by pessimism. He was bitter in the end, swallowed by his own shame and guilt. In the end, he was betrayed by Kichiji-ro and Rodriguez commits the act of fumie. Being a historical fiction, the novel also relates the ties between Japan and the west because it recalls how the shoguns converted the people into Buddhism and launched a drive to expel missionaries. Apparently, the west had already begun its missions through St. Francis Xavier in 1549. The author always portrayed Rodriguez as Christ-like. His struggles of being the only Japanese in the university made him a reject, he was neither a Japanese nor French. He also contracted tuberculosis that resulted to one of his lungs removed that seemed to warn him how difficult it would be to pursue the search of his faith (Reinseima 2004 ) This was his main crisis in faith was only resolved when he met his former mentor in prison. Although it seems that every turn of his life was a block to his faith, it was only in the end that he recognized that these were not blocks at all. In fact, those struggles strengthened Rodriguez character and illuminated him in finding his faith . Moreover, his struggles like rejection, incarceration, persecution are the real mani- festations of having solid faith because despite the tribulations, Rodriguez searched for Christ. It was this unsettling silence of God that deeply troubled the main character Even at the beginning of the story, Rodriguez is already fascinated by the face of Christ. He would always wonder how Christ would look like in many situations such as kneeling in the Garden of Gethsemane. He

Managing information Assignment Example | Topics and Well Written Essays - 1000 words

Managing information - Assignment Example Postal surveys (sometimes called mail-out surveys) usually involve mailing self-completed questionnaires to a target group of people. The main advantages of postal surveys are that large numbers of questionnaires can be sent out at fairly low cost. Questions that are difficult to ask on the telephone or in face-to-face interviews, can be asked in a postal questionnaire. For example, personally sensitive information (about income, sexual orientation, drinking behaviour) are best asked about in a way that saves the respondent the embarrassment of facing a stranger and reporting something they may feel awkward about. 41.67% of the male clients to the assessing the store used their own personal cars a compared to 50% of females who used their personal drive. 27.08% of male walked to the store while 30.76% of females. 31.25% males used public transport while 19.23% female used public transport to access the store. Many of the female clients’ use they own drive this implies that in the region more female earn much more than their male counterparts. In the same place more female clients prefer to walk rather than using the public transport. The clients using their own drive found it most convenient to access the store with 35.29% finding it extremely convenient to access the store. 44.44% of clients walking to the store found it extremely convenient for them. And only 13% using public transport found it convenient to access the store. This implies that it is much more convenient to use a personal drive than use of public to access the store. 5% of the clients found the services being to helpful at all even after they waited for extremely long. A relatively huge number of clients 14% found no help at all even after just waiting for slightly long for the service. This implies that the time taken to offer services did not have implication to the quality of service delivered. A total of 14% of all the clients found the service to be helpful

Are you familiar with the term design thinking If so, what does it Essay

Are you familiar with the term design thinking If so, what does it mean to you and business - Essay Example The suggested working principles, also technically called frames, are analyzed, improved, and evaluated until a satisfying solution is achieved. The best frame is adopted into the business, causes a transformation and is termed an innovation. Businesses use design thinking as a form of differentiation and competitive advantage, to match the customer’s needs with the technically viable solutions to gain higher customer value, create ideas that meet the client’s needs, and broaden their market opportunities. For example, IDEO helped a team of surgeons innovate a new sinus surgery device. One designer quickly built a rudimentary prototype according to the surgeons’ directions regarding tasks that they wanted the ultimate design to accomplish. Eventually, the device, designed with a human-centered mind, improved the patients’ experiences and boosted the nurse’s productivity and job satisfaction. Businesses break away from adopting frames, the current methods of operation, and innovate new ways of satisfying their customers. Design thinking enables organizations to gain a deeper understanding of their customers, increase the relevance and breadth of business ideas, and develop an expert cult ure of innovative, iterative prototyping that strives to make ideas develop to real products. Design thinking, therefore, must be at the center of business strategy development and organizational change so as to develop a customer’s needs satisfaction culture, with emphasis on finding a broad network of possible ideas for achieving desired

Effective Advertising Essay Example | Topics and Well Written Essays - 1750 words

Effective Advertising - Essay Example Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness and turnover for the product, thus positivity can be achieved such as brand loyalty. There are two types of advertising: Informative and Persuasive. Informative are adverts that give information to potential purchasers of a good, instead of just trying to create a name. Price or features of the product can be written on it, or to be more relevant, places where the product can be found. Firms use this type of advertising because it is effective when it is trying to stimulate introductory interest in consumers for the product that is not been known before, or trying to inform about the design or specifications. Another type of advertising is persuasive advertising. This is needed to create a distinctive notion of the product, although it doesn’t reveal all the information of the product i.e. price or place it can be found at, or materials used to create the product. It is rather done to ‘play’ with the minds of the consumers so that consumers can differentiate about the particular product and other products of the same kind available in the market. â€Å"The more informative your advertising, the more persuasive it will be.† (Shields, 2007). On the other hand, not all advertising is focused on the end user. One type of advertising is targeted at retailers to stock and sell products to consumers and, if possible, to provide a better image than rival products. This kind of product advertising is most used and printed in business journals and trade digests or business channels which mostly are not available to consumers but only to firms and businessmen. Advertising can be done in many ways. Advertising agencies can be there to provide these services. (Stimpson & Farquharson, 2010). Although it can prove to be expensive, these specialists can offer a complete effective advertising techniques and this can be precious to a business without its own marketing experts or to one that might have experiencing this for the first time. These agencies will charge substantial fees and do the job as: Researching the market, Use cost-effective advertising techniques, Using experts and creative heads to design, filming and printing the adverts, and assessing and monitoring the work done. Effective advertising is the targeting rightly at the right customers through the right media and the right time and marketing what the business has to offer u sing the most relevant and possible technique. Advertising can only be effective if the message has been received and inferred by the receiver (public), and the sender is satisfied that it has been conveyed properly. Key elements of effective advertising are: Transmitter or sender (Firm) Clear-cut delivery of the message Appropriate channel (way of advertising) Receiver (public) Feedback to assess the outcome Advertisements may be characterized into two categories â€Å"Branding† adverts or â€Å"Tactical† adverts for products specifically. This efficient method allows the company to promote a variety of products under its influence at the same time. â€Å"Tactical† advertisements – usually provide a solution to a particular problem. It gives the exact details of the product that is to be sold. Tactical advertisement usually leads to stiff competition from competitors in the industry. Recent researches have been conducted upon this notion whether advertis ing really increases the sales or brand value or not. According to the researches, NASCAR fans were

Understand How To Lead Groups & Teams And Navigate Conflicts & Essay

Understand How To Lead Groups & Teams And Navigate Conflicts & Negotiation - Essay Example Understand How To Lead Groups & Teams And Navigate Conflicts & Negotiation Leader gives his priority attention to the internal and external customers and their wants or needs, he provide the resources, training and environment reasonable for work to his sub ordinates, he believed in continuous improvement in a positive manners, he encourage the collaboration between his team members and prefer to do work by mutual corporation instead of this working against each other in a team finally affect the future goals on which they are working, leader is a trainer of his team he help his sub ordinates to do their job in a better way, if there is a problem in an organizational environment due to the internal misunderstanding or due to the external factors he trying to cop upit and also get the precautions for the future operation that this mistake do not repeat in future, he trying to improve his communication with his sub ordinates and trying to remove if any communication gap between them he believe in to show by his own rather to communicate it to the sub ordinate s, he choice the resources on the basis of quality not the monetary reward, establish the good organizational environment or improve it and the leader know that who one give his best so he promote the individual reward as well as the team. Leadership is an important function of management which helps to maximize efficiency and to achieve organizational goals. Some of the points related to the importance of the leadership are as following: 1. A person who initiate the work, develop the policies and plans of achieving the goals and provide the guidance about from where to start work. 2. A person gives motivation to his employees by giving the rewards weather economic or non economic and gets his desired work from the employees. 3. A person is not just supervising the work of the employees he provides the guidance related to the work, to improve the efficiency of achieving the goals efficiently. 4. Confidence is one of the important elements which an employee has to express his through and explaining his ideas in front of others which helps to getting the goals. 5. The confidence in the employee is one of the necessary elements which and leader builds in his subordinates. Confidence is the inoculation to perform their liabilities to achieve objectives. 6. Management wants to perform their work through the people. When the environment is like the working environment this helps for the stable growth. Management has to pay attention the employee’s problem and solve them. Modern organizations are developing and shifting quickly and to develop effective strategies they need to hold change and growth. â€Å"Organization development is a wide application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures, and process for improving an organization’s effectiveness† (Cummings & Worley, 2009). When people with different nature, behavior and goals are gathered and start working together t o achieve the same organizational goals and objectives then due to their difference in the nature and personalities and differing in their individual objectives some kind of conflicts. Conflicts mean that when two different persons have different opinion on one task and they start making the arguments which are not healthy. To resolve these conflicts the role of the leader according leadership is very important. When a team formed to perform a specific task it have diversity different type of peoples bring different skills like knowledge, experience, values, attitude, behavior and point of view. Every person has to share his skills with others to do the work efficiently and effectively, they all have their own

Operational Plan Essay Example | Topics and Well Written Essays - 3000 words

Operational Plan - Essay Example The name of the company selected for this report is Herbal Tea. The company belongs to the beverage industry and sub-industry, which is non-alcoholic beverages and serves herbal tea brands such as, green tea and organic tea. The overall business of Herbal Tea will include sourcing, manufacturing, packaging, distribution and marketing of Herbal Tea products. Organisation size: During launch of the company, size of the organization is expected to be 500, including executive and non-executive board of directors. However, with expansion of operations, Herbal Tea is expected to double its business size in five years time. Services and products offered: The major products of Herbal Tea will include branded green tea, organic tea, exported tea and exclusive red tea. All these brands will be available in several product variants differing in flavor and herbal properties. The brands of Herbal Tea will also be distinguished in terms of their health benefits. Besides above product offerings, Herbal Tea will also provide online consultation for health-enthusiastic customers. â€Å"To source, distribute and promote best quality Herbal Tea with continuous commitment of incorporating sustainable and ethical development and growth, increasing value to stakeholder as well as promoting corporate practices that respects and protects the Earth and environment in the best manner.† Herbal Tea believes in conducting business in a manner, which is both planet and people friendly. The company will give critical importance to corporate social responsibility and environmental activities will be at the core of Herbal Tea strategy, apart from providing high quality tea. Herbal tea is committed to provide natural and healthy variants of tea, which are affordable and accessible to target customers. The health and overall well-being of consumers is main priority of Herbal Tea and every decision

The Birth of Venus Essay Example | Topics and Well Written Essays - 1000 words

The Birth of Venus - Essay Example For individuals like Plato and the other members of the Platonic community, there were two aspects of Goddess Venus. One is a form of physical manifestation; wherein she is responsible for the espousal of physical love in humans. The other is a form of divine beauty, responsible for arousal of intellectual beauty in human beings. All of these factors are important articulates for the success of understanding of manifestation of Venus. The defining ideology for the Venus motif is the alleviation of individual self towards the attainment of goals. One of the factors that define the ideology is the fact that the physical manifestation of beauty opens up the spiritual front. There is another ideology that frames this painting as a type of wedding painting. This is a necessary aspect of the painting system that takes care of all the needs. There is also a version that points to the fact, that it extols the virtue of Medici family (Lilian). They were the ones who commissioned the painting. There is a version that points to the original painting by Apelles. It was originally commissioned by Alexander the Great. The restoration of some of the paintings was not a possibility. This led to the creation of a second painting, which is superior to the first one. This according to some historians was a direct attempt at the continuation of the paintings in a significant way. This has ensured the development of a concerted attempt at the creation of value. The painting by Bottiicelli can be seen as a continuation of action for the completion of the needs of society. This may be a part of receptive act by Boticelli, towards the recreation of art. There is a strange degree of linearity on the painting, which is in departure to the styles found in the Renaissance. This was also contradictory to the approach that Botticelli had towards painting. This

How effective is treating patients with medication to stop eating Research Paper

How effective is treating patients with medication to stop eating disorders - Research Paper Example The most  known  types of eating disorder are anorexia nervosa and bulimia nervosa. The binge eating disorder is the third  common  eating disorder (American Psychiatric Association 2005). Anorexia nervosa is a  condition  that causes patients to have a distorted  image  of oneself. The patients see themselves as overweight even when they are  thin. This causes one to starve as a means of controlling their weight. On the other hand, Bulimia nervosa involves a patient eating excessive quantities of food and  later  vomiting by using laxatives, enemas, diuretics, vomiting and exercising for fear of gaining weight. Lastly, binge eating disorder involves a patient suffering from uncontrolled eating (FYI, 2008). Media report that adolescents and young women account for 90% of eating disorder cases. However, older women and the  male  gender can also suffer from eating disorders. This  condition  is caused  by psychological factors.  These people suffer fr om low self-esteem, sense of self helplessness, and dissatisfaction with their looks.  According to the FYI, each of these disorders  is linked  to  certain  traits (2008). For example, anorexic patients tend to be perfectionists, and people with bulimia are usually impulsive. Research shows also a possibility of a genetic link to these disorders (FYI, 2008). Research  further  shows there are situations least likely to be treated, however, they do not heal naturally, and leaving them  untreated  could cause serious consequences (FYI, 2008)  .  The national institute of mental health estimates one out of ten anorexia cases results in death from starvation, suicide, or medical complications like heart or kidney. Eating disorders  express  certain physical disorders such as anaemia, palpitation, hair, and bone loss. These disorders also  exhibit  mental disorders like depression anxiety disorders and substance abuse. Most cases of eating disorders require treatment by a mental health care  specialist. Treatment in many cases does not  work  instantly  as it may be a long-term process. Standard treatments for eating disorders include medications, psychotherapy, nutrition therapy, supportive and adjunct interventions such as yoga, art, massage, and movement  therapy. We are, however,  interested  in medication and its effectiveness in treating the  disorder.  Many drugs available  target  the treatment of eating disorders.  Fluoxetine is one such drug that has effectively been used in the treatment of bulimia nervosa (National Eating Disorder Association, 2008). Medication used in the treatment of eating disorders usually aims at treating  serious  depressions, anxiety, or obsessive compulsive disorder that coexists with an eating disorder. Other drugs aim at making the, patient satisfied, thus preventing binge-eating. Some of the drugs used such as antidepressants alleviate  serious  depression, anxiet y. However, many  research  still needs to be carried out to  come  up with the effective forms of treatment. Anorexia nervosa requires a  range  of treatment for it to be treated. Research indicates that treatment is  highly  likely to be effective early in a disorder. According to the national institute of health and clinical excellence a combination of other forms of  therapy  and medication is the most effective way of treating eating disorder (Postpone, 2007). Specialists  recommend

Botticelli-Saville Comparitive Art Essay Example for Free

Botticelli-Saville Comparitive Art Essay The image of the nude is timeless, fundamental and universal. It has the ability to incite intense interest, yearning and even repulsion in the viewer. We often find that images of the nude reflect upon society’s attitudes towards beauty and gender issues. These issues are strongly highlighted in Jenny Saville’s nakedly confrontational ‘Propped’, which encompasses of a heavy-handed naked woman sitting on a stool. Her artwork forces the viewer to think of the female nude as not only an object, but also as a subject. Botticelli’s ‘Birth of Venus’ also addresses the issues of beauty and gender. In the artwork, Venus appears to be emerging from the sea, standing in a shell. Symbolising female desirability, the Early Renaissance painting is in accordance to the myth of her ‘birth’ as a fully grown woman. The shape and form in Propped is clearly drastically distorted. Saville has used foreshortening as a way to emphasise the weight and size of the figures body, most noticeably the small scale of the head, which looks incredibly small in contrast to the rest of the figure. Foreshortening and tone help to create a distinctive look of the figures legs and knees. There are various patches of light tones included across the chest area and knees, and the extreme distortion makes them look vast and almost bruised. There is limited colour used in the painting, mainly very natural pigments such as white, cream and light pink. Black has been used for the stool in the centre of the image, and coffee and olive colours can be seen in the background. There is also a text that can be seen scratched into the paint in mirror writing, running across and down the figures body which reads; ‘If we continue to speak in this sameness – speak as men have spoken for centuries, we will fail each other again’. Saville has painted the artwork to make a point; to make the viewer realise that fat is a feminist issue. The angle of view in the artwork is low, and the observer is made to look up at the figure. In Birth of Venus, Botticelli has used light, soothing colours throughout all aspects of the painting, including highlights added into Venus’ hair to possibly emphasise the femininity of her body. Distinctive linear style and brushstrokes have been used to ensure detail in the tones and textures of the painting. Botticelli was known for including the linear style into his artworks, a style that was revived in the late 19th century. The composition of the painting is impartially balanced. The artist has placed the figures in the artwork off to separate sides with Venus centred as the focal point. The weight and poses of the figures either side of Venus create symmetrical balance. The figure of Venus is slightly distorted. Botticelli has exaggerated the length of the neck and slope of the shoulders to enrich Venus’ natural elegance and grace. Flowing lines and decorative patterns can be seen throughout the artwork, most noticeably in the waves and leaves on the tree towards the right of the painting. Propped has the same effect as a striking photograph; that it is purposely intended to unsettle its viewer. It is a significant artwork in today’s society as it raises contemporary concerns about expectations of beauty in the female body. Unlike Birth of Venus, Propped presents us with the vibe that the observer is not necessarily male. Feminists have praised Saville for her work and her interpretation of the female nude, noting that she has reclaimed the image of women liberating it from the diminishing male gaze. Botticelli owes his inspiration for Birth of Venus to the classical ideals of ancient Greek art. At the time of its creation, almost all art was of a Christian theme. Nude women often symbolised sinful lust, however Venus remained to appear modest, attempting to hide her breasts with her hands and crotch area with her long, blonde, flowing hair. Venus strongly represented an Italian Renaissance ideal; blonde, pale-skinned voluptuous. Ideal female body figures continue to be a topic of discussion in our society today, as it was at the time Birth of Venus was produced. Both artists have used the female nude as a way to represent issues about expectations of beauty in the female body in different ways. Botticelli has depicted Venus, the pagan goddess of love, and the forerunner of spring. He has presented her as an ideal female figure for his time, consequently making her a symbol for female desirability. Jenny Saville, on the other hand, has dramatically cropped and foreshortened the female figure in her artwork in an attempt to emphasise the body’s physical bulk, creating a less than ideal female figure for contemporary society. Propped contains a strong cultural meaning, as do many of Saville’s works. Susie McKenzie speaks of her artworks in an interview with Saville in the Guardian on October 22nd 2005, stating that â€Å"Her exaggerated nudes point up, with an agonizing frankness, the disparity between the way women are perceived and the way that they feel about their bodies. † Saville has clearly represented the female nude in a way that may confront today’s society, daring her viewers to pass judgement on the figure in her artwork. Birth of Venus challenges the culture of Botticelli’s time, as it was a mythological painting, rather than relating to a religious theme as most art of that era did. Both artworks in question are figurative paintings of female nudes. Birth of Venus exists to represent the female nude as a symbol of desirability in women, as well as an icon of beauty and pleasure. Saville’s ‘Propped’ raises questions on the appearance and role of traditional paintings of the nude, such as Birth of Venus. Both artists gained inspiration from a variety of sources, all diverse from one another. Botticelli created Birth of Venus under the influences from classical ideals of ancient Greece and Rome, as well as classical sculptures he would have seen belonging to the Medici family, a client of his own. Saville spent time quenching her fascination with the body, particularly female flesh, by spending many hours watching plastic surgeons manipulate flesh. Gender issues are a strong concept in both works. A male viewing Propped will generally react negatively to the female figure in contrast to the way they might perceive Birth of Venus. Because Birth of Venus is such a strong symbol of female desirability, a male viewer will usually prefer looking at Venus rather than the heavy-handed nude figure in Propped. Women will more commonly be able to relate to the figure in Propped than Birth of Venus as it centres on issues of expectations of beauty and the way a female may feel about her body, whereas some women could be intimidated by the ambiance of Venus. Both Propped and Birth of Venus are of immense scale. Birth of Venus was painted to fit an architectural setting. At the time of its production, Botticelli intended for the observers of his artwork to view the subject matter, Venus, as an earthly goddess who stimulated humans to physical love, or as a heavenly goddess who enthused intellectual love in them. The interpretation of today’s society will differ, due to the lack of knowledge of mythological and ancient Greek themes. It has been suggested that viewers of our time will look at the painting and feel their minds simply lifted to the realm of divine love. Saville’s work has been made to be presented in galleries and exhibitions. The scale of her work (213. x 183cm) is used to overwhelm the viewer, and demands an uncomfortable degree of intimacy between the gaze of the nude figure and the observer. Her purpose of creating the artwork was to raise questions about the expectations of beauty in today’s society. We are under the impression that the viewer of this type of artwork is generally female, and Saville wants her female observers to pass judgement of the figures enormous shape and size. Propped challenges the ideal view of women, as it depicts a hefty female nude figure rather than a slim one, which is usually preferred in current society. Birth of Venus, however, provokes themes of beauty and lust, ideal to men and perhaps most other viewers. It is important to keep in mind that both artworks have been painted by different genders. Saville raises concerns about the representation of the female nude, which could be connected to the fact that she relates to the figure as a woman, and possibly faces the pressures of the anticipation and desire for beauty in her own life. Botticelli represents both beauty and pleasure in the symbolical Birth of Venus. It is an important painting not only for the Renaissance, but for our society also. This may be because Venus characterized the idealistic figure of a woman, an issue that is consistently apparent in everyday life for not only women, but also men. Women may feel intimidated or disconcerted when viewing Venus as they could feel personally uncomfortable with their own figure. Its main intention is to bring pleasure to the male eye. In brief, both artworks continue to play a significant role in society today because of these intentions, gender issues and representation of the female nude.

How changes in family structure affect society

How changes in family structure affect society There are many changes that occur in the society and the family but it always had a link which distinguishes the reasons for both activities in one way or the other. If there is a change in the society it will definitely have an impact with the citizens; it may be against the change or for but it has its contribution for the change. The Society cannot be called a society without its citizens and family is where most citizens belong therefore for every change in the family- will be an influence and be the reasons behind the changes of the society (Wethington, 1992). There is a huge difference in the current family structure compared with how family is defined, it doesnt meet the criteria and the description but it is still a family. The term Nuclear family is used to describe how a family should be structured and an example of a nuclear family is composed by two biological parents and children this model of nuclear family believes to represents a healthy and successful family in the society for every citizen. The nuclear familys role is to helps maintain the family stronger and get the children and parents connected to avoid many problems due to separation of parents or numerous children. It doesnt matter about the family status or background but each individual in the society have different family circumstances and beliefs therefore the structure of the family varies and adapts depending in the consequences in life (Bengston, 2004). The meaning of families has too many definitions and different structure compared to the previous decade or recent years, the changes are very fast and unpredictable. A family was usually set after a marriage and every member of the family including the grandparents and the other siblings were each and everyone an important asset to the family, lived together or had regular visits. In the olden days the society wouldnt treat a couple with respects or even accept their presence within the society if they were living together before marriage or getting pregnant before being married. It has some religious influence but the society was very strict about marriages and that can also affect their future generation therefore individuals were scared not to be treated equally by the society and were getting married in order to form a family. Being in a family was the main aim for each individuals at that time; in todays worlds people have different interest and priorities but the majority stil l have families as their main priority maybe dont believe in marriages but they are members of families, nobody is to be felt as an orphan due to the current societies where even friends are considered to be families (Kelly). The family of Today varies from house to house, it is very complicated to define a family of today, it has different biological parents, children and sometimes both parents dont have any biological connections with the children but still are formed as family with adoptions systems. Therefore it is not needed to be blood related to be part of a family or belong to one, a family is formed with individuals not necessarily blood related and live within the same roof, care and love for each other. If the current society has to be compared with its previous, a lot of changes can be seen but the main ones are the changes in the family structure. There are different types of family, a single parent, gay parents, lesbian parents, adoptions, different biological parents and siblings all living within the same roof. Previously mothers or fathers would only be considered as single parents after a death of the partner and then the society slowly was getting several cases where single parent would occur due to divorce; it then lost the obligation of being married in order to form a family. The current new family types are gay parents and lesbians parents, gay and lesbian people are having an option to adopt a child and form a family of their own. The society was against gay and lesbian people but as the population and family of gay and lesbian people increased the society has changed its view and its manners over them (Bengston, 2004). The changes in the family and society might have improved and benefited individuals according to their living circumstances but there are also many negative outcomes due to these changes in family structure. A nuclear family was said to be ideal for the benefits of the children, both parents are responsible more emotionally and blood related to their children therefore they would care and love for their childrens future and well being as education and heath related issues. In todays case; parents are not always the biological mother or father of the child who leads to lack of concentration and observation in the children. Children dont get the basics such as care, love, proper food, medication and education. It can be proven in many cases where single parents struggle to manage the family and dont cope with problems and their children; it is not fair on the children not to benefit from basics needs such as education, care and love. It is highly necessary and the parents are responsib le for the well being of the child that is why a nuclear family is believed to be better for the children( Bilge, 1983). The children are also put in danger sometimes and in most cases the females are victims of sexual harassments from their step-fathers. It cannot be guaranteed that the biological father wouldnt have sexual contacts with their children because there are cases where their biological parents have sexual contacts with their children. Danger is everywhere but it is statistically proven to be safer to live with their own biological father and better for the childrens future and safety. Not all the parents biological or not have sexual or treat their children differently from their own, there are cases where step-fathers and step-mothers dont treat all the children equally and give preference to their own biological child. In the other hand we have cases were parents of different biological children have very good relationship and remain as strong family (Starling, 1995). The descriptions above of different changes in the family structure have given an idea of how the society is involved with the family and how it adapts to the changes. The issues about marriages and living together where once not accepted among the society even if the law wasnt objecting; the society still was strong enough to refuse others on their view on marriages. The society slowly is changed because as the elder generation disappear or become weaker to comment the younger generation take the lead and change the society according to their wishes and the law is also a strong asset to fight against the society. The marriage wasnt the only issue but there were many issues where the society would refuse to assume the change like the different race in the family but as the members of family develop their changes in their lifestyle-then the society doesnt immediately reacts and adapts to the changes but it slowly learns or somehow is forced to adapt and assume the changes( Delgado, 19 94). The current changes of gay and lesbian families arent completely accepted by the society but the law has only recently approved the rights for the gay and lesbian people. In most cases the individuals would have changes in their lifestyle and the law and religious beliefs would be against their choice. At current, religions dont have an impact for the law to make judgements on individuals choice of living but it usually needs a large amount of people or related issues to fight against then the law then it conclude a favourable judgement or sometimes against depending on the issues. The society havent fully accepted the gay and lesbian families because it is not a dominant number of people whom are gays and lesbians therefore it would take some time for the society to adapt and accept the existence of gay and lesbian families. This is how the structure of the family can change the society, as the family changes its structure the society slowly adapts and contributes as the family wish es; it is a slow process but at the end the society is indirectly forced to accept the changes (Starr, 1998). What is legal today wasnt legal yesterday and what was legal yesterday wasnt legal before, therefore the family changes the society and the society changes the world. Word count: 1428 words