Effective Advertising Essay Example | Topics and Well Written Essays - 1750 words

Effective Advertising - Essay Example Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness and turnover for the product, thus positivity can be achieved such as brand loyalty. There are two types of advertising: Informative and Persuasive. Informative are adverts that give information to potential purchasers of a good, instead of just trying to create a name. Price or features of the product can be written on it, or to be more relevant, places where the product can be found. Firms use this type of advertising because it is effective when it is trying to stimulate introductory interest in consumers for the product that is not been known before, or trying to inform about the design or specifications. Another type of advertising is persuasive advertising. This is needed to create a distinctive notion of the product, although it doesn’t reveal all the information of the product i.e. price or place it can be found at, or materials used to create the product. It is rather done to ‘play’ with the minds of the consumers so that consumers can differentiate about the particular product and other products of the same kind available in the market. â€Å"The more informative your advertising, the more persuasive it will be.† (Shields, 2007). On the other hand, not all advertising is focused on the end user. One type of advertising is targeted at retailers to stock and sell products to consumers and, if possible, to provide a better image than rival products. This kind of product advertising is most used and printed in business journals and trade digests or business channels which mostly are not available to consumers but only to firms and businessmen. Advertising can be done in many ways. Advertising agencies can be there to provide these services. (Stimpson & Farquharson, 2010). Although it can prove to be expensive, these specialists can offer a complete effective advertising techniques and this can be precious to a business without its own marketing experts or to one that might have experiencing this for the first time. These agencies will charge substantial fees and do the job as: Researching the market, Use cost-effective advertising techniques, Using experts and creative heads to design, filming and printing the adverts, and assessing and monitoring the work done. Effective advertising is the targeting rightly at the right customers through the right media and the right time and marketing what the business has to offer u sing the most relevant and possible technique. Advertising can only be effective if the message has been received and inferred by the receiver (public), and the sender is satisfied that it has been conveyed properly. Key elements of effective advertising are: Transmitter or sender (Firm) Clear-cut delivery of the message Appropriate channel (way of advertising) Receiver (public) Feedback to assess the outcome Advertisements may be characterized into two categories â€Å"Branding† adverts or â€Å"Tactical† adverts for products specifically. This efficient method allows the company to promote a variety of products under its influence at the same time. â€Å"Tactical† advertisements – usually provide a solution to a particular problem. It gives the exact details of the product that is to be sold. Tactical advertisement usually leads to stiff competition from competitors in the industry. Recent researches have been conducted upon this notion whether advertis ing really increases the sales or brand value or not. According to the researches, NASCAR fans were

Understand How To Lead Groups & Teams And Navigate Conflicts & Essay

Understand How To Lead Groups & Teams And Navigate Conflicts & Negotiation - Essay Example Understand How To Lead Groups & Teams And Navigate Conflicts & Negotiation Leader gives his priority attention to the internal and external customers and their wants or needs, he provide the resources, training and environment reasonable for work to his sub ordinates, he believed in continuous improvement in a positive manners, he encourage the collaboration between his team members and prefer to do work by mutual corporation instead of this working against each other in a team finally affect the future goals on which they are working, leader is a trainer of his team he help his sub ordinates to do their job in a better way, if there is a problem in an organizational environment due to the internal misunderstanding or due to the external factors he trying to cop upit and also get the precautions for the future operation that this mistake do not repeat in future, he trying to improve his communication with his sub ordinates and trying to remove if any communication gap between them he believe in to show by his own rather to communicate it to the sub ordinate s, he choice the resources on the basis of quality not the monetary reward, establish the good organizational environment or improve it and the leader know that who one give his best so he promote the individual reward as well as the team. Leadership is an important function of management which helps to maximize efficiency and to achieve organizational goals. Some of the points related to the importance of the leadership are as following: 1. A person who initiate the work, develop the policies and plans of achieving the goals and provide the guidance about from where to start work. 2. A person gives motivation to his employees by giving the rewards weather economic or non economic and gets his desired work from the employees. 3. A person is not just supervising the work of the employees he provides the guidance related to the work, to improve the efficiency of achieving the goals efficiently. 4. Confidence is one of the important elements which an employee has to express his through and explaining his ideas in front of others which helps to getting the goals. 5. The confidence in the employee is one of the necessary elements which and leader builds in his subordinates. Confidence is the inoculation to perform their liabilities to achieve objectives. 6. Management wants to perform their work through the people. When the environment is like the working environment this helps for the stable growth. Management has to pay attention the employee’s problem and solve them. Modern organizations are developing and shifting quickly and to develop effective strategies they need to hold change and growth. â€Å"Organization development is a wide application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures, and process for improving an organization’s effectiveness† (Cummings & Worley, 2009). When people with different nature, behavior and goals are gathered and start working together t o achieve the same organizational goals and objectives then due to their difference in the nature and personalities and differing in their individual objectives some kind of conflicts. Conflicts mean that when two different persons have different opinion on one task and they start making the arguments which are not healthy. To resolve these conflicts the role of the leader according leadership is very important. When a team formed to perform a specific task it have diversity different type of peoples bring different skills like knowledge, experience, values, attitude, behavior and point of view. Every person has to share his skills with others to do the work efficiently and effectively, they all have their own

Operational Plan Essay Example | Topics and Well Written Essays - 3000 words

Operational Plan - Essay Example The name of the company selected for this report is Herbal Tea. The company belongs to the beverage industry and sub-industry, which is non-alcoholic beverages and serves herbal tea brands such as, green tea and organic tea. The overall business of Herbal Tea will include sourcing, manufacturing, packaging, distribution and marketing of Herbal Tea products. Organisation size: During launch of the company, size of the organization is expected to be 500, including executive and non-executive board of directors. However, with expansion of operations, Herbal Tea is expected to double its business size in five years time. Services and products offered: The major products of Herbal Tea will include branded green tea, organic tea, exported tea and exclusive red tea. All these brands will be available in several product variants differing in flavor and herbal properties. The brands of Herbal Tea will also be distinguished in terms of their health benefits. Besides above product offerings, Herbal Tea will also provide online consultation for health-enthusiastic customers. â€Å"To source, distribute and promote best quality Herbal Tea with continuous commitment of incorporating sustainable and ethical development and growth, increasing value to stakeholder as well as promoting corporate practices that respects and protects the Earth and environment in the best manner.† Herbal Tea believes in conducting business in a manner, which is both planet and people friendly. The company will give critical importance to corporate social responsibility and environmental activities will be at the core of Herbal Tea strategy, apart from providing high quality tea. Herbal tea is committed to provide natural and healthy variants of tea, which are affordable and accessible to target customers. The health and overall well-being of consumers is main priority of Herbal Tea and every decision

The Birth of Venus Essay Example | Topics and Well Written Essays - 1000 words

The Birth of Venus - Essay Example For individuals like Plato and the other members of the Platonic community, there were two aspects of Goddess Venus. One is a form of physical manifestation; wherein she is responsible for the espousal of physical love in humans. The other is a form of divine beauty, responsible for arousal of intellectual beauty in human beings. All of these factors are important articulates for the success of understanding of manifestation of Venus. The defining ideology for the Venus motif is the alleviation of individual self towards the attainment of goals. One of the factors that define the ideology is the fact that the physical manifestation of beauty opens up the spiritual front. There is another ideology that frames this painting as a type of wedding painting. This is a necessary aspect of the painting system that takes care of all the needs. There is also a version that points to the fact, that it extols the virtue of Medici family (Lilian). They were the ones who commissioned the painting. There is a version that points to the original painting by Apelles. It was originally commissioned by Alexander the Great. The restoration of some of the paintings was not a possibility. This led to the creation of a second painting, which is superior to the first one. This according to some historians was a direct attempt at the continuation of the paintings in a significant way. This has ensured the development of a concerted attempt at the creation of value. The painting by Bottiicelli can be seen as a continuation of action for the completion of the needs of society. This may be a part of receptive act by Boticelli, towards the recreation of art. There is a strange degree of linearity on the painting, which is in departure to the styles found in the Renaissance. This was also contradictory to the approach that Botticelli had towards painting. This

How effective is treating patients with medication to stop eating Research Paper

How effective is treating patients with medication to stop eating disorders - Research Paper Example The most  known  types of eating disorder are anorexia nervosa and bulimia nervosa. The binge eating disorder is the third  common  eating disorder (American Psychiatric Association 2005). Anorexia nervosa is a  condition  that causes patients to have a distorted  image  of oneself. The patients see themselves as overweight even when they are  thin. This causes one to starve as a means of controlling their weight. On the other hand, Bulimia nervosa involves a patient eating excessive quantities of food and  later  vomiting by using laxatives, enemas, diuretics, vomiting and exercising for fear of gaining weight. Lastly, binge eating disorder involves a patient suffering from uncontrolled eating (FYI, 2008). Media report that adolescents and young women account for 90% of eating disorder cases. However, older women and the  male  gender can also suffer from eating disorders. This  condition  is caused  by psychological factors.  These people suffer fr om low self-esteem, sense of self helplessness, and dissatisfaction with their looks.  According to the FYI, each of these disorders  is linked  to  certain  traits (2008). For example, anorexic patients tend to be perfectionists, and people with bulimia are usually impulsive. Research shows also a possibility of a genetic link to these disorders (FYI, 2008). Research  further  shows there are situations least likely to be treated, however, they do not heal naturally, and leaving them  untreated  could cause serious consequences (FYI, 2008)  .  The national institute of mental health estimates one out of ten anorexia cases results in death from starvation, suicide, or medical complications like heart or kidney. Eating disorders  express  certain physical disorders such as anaemia, palpitation, hair, and bone loss. These disorders also  exhibit  mental disorders like depression anxiety disorders and substance abuse. Most cases of eating disorders require treatment by a mental health care  specialist. Treatment in many cases does not  work  instantly  as it may be a long-term process. Standard treatments for eating disorders include medications, psychotherapy, nutrition therapy, supportive and adjunct interventions such as yoga, art, massage, and movement  therapy. We are, however,  interested  in medication and its effectiveness in treating the  disorder.  Many drugs available  target  the treatment of eating disorders.  Fluoxetine is one such drug that has effectively been used in the treatment of bulimia nervosa (National Eating Disorder Association, 2008). Medication used in the treatment of eating disorders usually aims at treating  serious  depressions, anxiety, or obsessive compulsive disorder that coexists with an eating disorder. Other drugs aim at making the, patient satisfied, thus preventing binge-eating. Some of the drugs used such as antidepressants alleviate  serious  depression, anxiet y. However, many  research  still needs to be carried out to  come  up with the effective forms of treatment. Anorexia nervosa requires a  range  of treatment for it to be treated. Research indicates that treatment is  highly  likely to be effective early in a disorder. According to the national institute of health and clinical excellence a combination of other forms of  therapy  and medication is the most effective way of treating eating disorder (Postpone, 2007). Specialists  recommend

Botticelli-Saville Comparitive Art Essay Example for Free

Botticelli-Saville Comparitive Art Essay The image of the nude is timeless, fundamental and universal. It has the ability to incite intense interest, yearning and even repulsion in the viewer. We often find that images of the nude reflect upon society’s attitudes towards beauty and gender issues. These issues are strongly highlighted in Jenny Saville’s nakedly confrontational ‘Propped’, which encompasses of a heavy-handed naked woman sitting on a stool. Her artwork forces the viewer to think of the female nude as not only an object, but also as a subject. Botticelli’s ‘Birth of Venus’ also addresses the issues of beauty and gender. In the artwork, Venus appears to be emerging from the sea, standing in a shell. Symbolising female desirability, the Early Renaissance painting is in accordance to the myth of her ‘birth’ as a fully grown woman. The shape and form in Propped is clearly drastically distorted. Saville has used foreshortening as a way to emphasise the weight and size of the figures body, most noticeably the small scale of the head, which looks incredibly small in contrast to the rest of the figure. Foreshortening and tone help to create a distinctive look of the figures legs and knees. There are various patches of light tones included across the chest area and knees, and the extreme distortion makes them look vast and almost bruised. There is limited colour used in the painting, mainly very natural pigments such as white, cream and light pink. Black has been used for the stool in the centre of the image, and coffee and olive colours can be seen in the background. There is also a text that can be seen scratched into the paint in mirror writing, running across and down the figures body which reads; ‘If we continue to speak in this sameness – speak as men have spoken for centuries, we will fail each other again’. Saville has painted the artwork to make a point; to make the viewer realise that fat is a feminist issue. The angle of view in the artwork is low, and the observer is made to look up at the figure. In Birth of Venus, Botticelli has used light, soothing colours throughout all aspects of the painting, including highlights added into Venus’ hair to possibly emphasise the femininity of her body. Distinctive linear style and brushstrokes have been used to ensure detail in the tones and textures of the painting. Botticelli was known for including the linear style into his artworks, a style that was revived in the late 19th century. The composition of the painting is impartially balanced. The artist has placed the figures in the artwork off to separate sides with Venus centred as the focal point. The weight and poses of the figures either side of Venus create symmetrical balance. The figure of Venus is slightly distorted. Botticelli has exaggerated the length of the neck and slope of the shoulders to enrich Venus’ natural elegance and grace. Flowing lines and decorative patterns can be seen throughout the artwork, most noticeably in the waves and leaves on the tree towards the right of the painting. Propped has the same effect as a striking photograph; that it is purposely intended to unsettle its viewer. It is a significant artwork in today’s society as it raises contemporary concerns about expectations of beauty in the female body. Unlike Birth of Venus, Propped presents us with the vibe that the observer is not necessarily male. Feminists have praised Saville for her work and her interpretation of the female nude, noting that she has reclaimed the image of women liberating it from the diminishing male gaze. Botticelli owes his inspiration for Birth of Venus to the classical ideals of ancient Greek art. At the time of its creation, almost all art was of a Christian theme. Nude women often symbolised sinful lust, however Venus remained to appear modest, attempting to hide her breasts with her hands and crotch area with her long, blonde, flowing hair. Venus strongly represented an Italian Renaissance ideal; blonde, pale-skinned voluptuous. Ideal female body figures continue to be a topic of discussion in our society today, as it was at the time Birth of Venus was produced. Both artists have used the female nude as a way to represent issues about expectations of beauty in the female body in different ways. Botticelli has depicted Venus, the pagan goddess of love, and the forerunner of spring. He has presented her as an ideal female figure for his time, consequently making her a symbol for female desirability. Jenny Saville, on the other hand, has dramatically cropped and foreshortened the female figure in her artwork in an attempt to emphasise the body’s physical bulk, creating a less than ideal female figure for contemporary society. Propped contains a strong cultural meaning, as do many of Saville’s works. Susie McKenzie speaks of her artworks in an interview with Saville in the Guardian on October 22nd 2005, stating that â€Å"Her exaggerated nudes point up, with an agonizing frankness, the disparity between the way women are perceived and the way that they feel about their bodies. † Saville has clearly represented the female nude in a way that may confront today’s society, daring her viewers to pass judgement on the figure in her artwork. Birth of Venus challenges the culture of Botticelli’s time, as it was a mythological painting, rather than relating to a religious theme as most art of that era did. Both artworks in question are figurative paintings of female nudes. Birth of Venus exists to represent the female nude as a symbol of desirability in women, as well as an icon of beauty and pleasure. Saville’s ‘Propped’ raises questions on the appearance and role of traditional paintings of the nude, such as Birth of Venus. Both artists gained inspiration from a variety of sources, all diverse from one another. Botticelli created Birth of Venus under the influences from classical ideals of ancient Greece and Rome, as well as classical sculptures he would have seen belonging to the Medici family, a client of his own. Saville spent time quenching her fascination with the body, particularly female flesh, by spending many hours watching plastic surgeons manipulate flesh. Gender issues are a strong concept in both works. A male viewing Propped will generally react negatively to the female figure in contrast to the way they might perceive Birth of Venus. Because Birth of Venus is such a strong symbol of female desirability, a male viewer will usually prefer looking at Venus rather than the heavy-handed nude figure in Propped. Women will more commonly be able to relate to the figure in Propped than Birth of Venus as it centres on issues of expectations of beauty and the way a female may feel about her body, whereas some women could be intimidated by the ambiance of Venus. Both Propped and Birth of Venus are of immense scale. Birth of Venus was painted to fit an architectural setting. At the time of its production, Botticelli intended for the observers of his artwork to view the subject matter, Venus, as an earthly goddess who stimulated humans to physical love, or as a heavenly goddess who enthused intellectual love in them. The interpretation of today’s society will differ, due to the lack of knowledge of mythological and ancient Greek themes. It has been suggested that viewers of our time will look at the painting and feel their minds simply lifted to the realm of divine love. Saville’s work has been made to be presented in galleries and exhibitions. The scale of her work (213. x 183cm) is used to overwhelm the viewer, and demands an uncomfortable degree of intimacy between the gaze of the nude figure and the observer. Her purpose of creating the artwork was to raise questions about the expectations of beauty in today’s society. We are under the impression that the viewer of this type of artwork is generally female, and Saville wants her female observers to pass judgement of the figures enormous shape and size. Propped challenges the ideal view of women, as it depicts a hefty female nude figure rather than a slim one, which is usually preferred in current society. Birth of Venus, however, provokes themes of beauty and lust, ideal to men and perhaps most other viewers. It is important to keep in mind that both artworks have been painted by different genders. Saville raises concerns about the representation of the female nude, which could be connected to the fact that she relates to the figure as a woman, and possibly faces the pressures of the anticipation and desire for beauty in her own life. Botticelli represents both beauty and pleasure in the symbolical Birth of Venus. It is an important painting not only for the Renaissance, but for our society also. This may be because Venus characterized the idealistic figure of a woman, an issue that is consistently apparent in everyday life for not only women, but also men. Women may feel intimidated or disconcerted when viewing Venus as they could feel personally uncomfortable with their own figure. Its main intention is to bring pleasure to the male eye. In brief, both artworks continue to play a significant role in society today because of these intentions, gender issues and representation of the female nude.

How changes in family structure affect society

How changes in family structure affect society There are many changes that occur in the society and the family but it always had a link which distinguishes the reasons for both activities in one way or the other. If there is a change in the society it will definitely have an impact with the citizens; it may be against the change or for but it has its contribution for the change. The Society cannot be called a society without its citizens and family is where most citizens belong therefore for every change in the family- will be an influence and be the reasons behind the changes of the society (Wethington, 1992). There is a huge difference in the current family structure compared with how family is defined, it doesnt meet the criteria and the description but it is still a family. The term Nuclear family is used to describe how a family should be structured and an example of a nuclear family is composed by two biological parents and children this model of nuclear family believes to represents a healthy and successful family in the society for every citizen. The nuclear familys role is to helps maintain the family stronger and get the children and parents connected to avoid many problems due to separation of parents or numerous children. It doesnt matter about the family status or background but each individual in the society have different family circumstances and beliefs therefore the structure of the family varies and adapts depending in the consequences in life (Bengston, 2004). The meaning of families has too many definitions and different structure compared to the previous decade or recent years, the changes are very fast and unpredictable. A family was usually set after a marriage and every member of the family including the grandparents and the other siblings were each and everyone an important asset to the family, lived together or had regular visits. In the olden days the society wouldnt treat a couple with respects or even accept their presence within the society if they were living together before marriage or getting pregnant before being married. It has some religious influence but the society was very strict about marriages and that can also affect their future generation therefore individuals were scared not to be treated equally by the society and were getting married in order to form a family. Being in a family was the main aim for each individuals at that time; in todays worlds people have different interest and priorities but the majority stil l have families as their main priority maybe dont believe in marriages but they are members of families, nobody is to be felt as an orphan due to the current societies where even friends are considered to be families (Kelly). The family of Today varies from house to house, it is very complicated to define a family of today, it has different biological parents, children and sometimes both parents dont have any biological connections with the children but still are formed as family with adoptions systems. Therefore it is not needed to be blood related to be part of a family or belong to one, a family is formed with individuals not necessarily blood related and live within the same roof, care and love for each other. If the current society has to be compared with its previous, a lot of changes can be seen but the main ones are the changes in the family structure. There are different types of family, a single parent, gay parents, lesbian parents, adoptions, different biological parents and siblings all living within the same roof. Previously mothers or fathers would only be considered as single parents after a death of the partner and then the society slowly was getting several cases where single parent would occur due to divorce; it then lost the obligation of being married in order to form a family. The current new family types are gay parents and lesbians parents, gay and lesbian people are having an option to adopt a child and form a family of their own. The society was against gay and lesbian people but as the population and family of gay and lesbian people increased the society has changed its view and its manners over them (Bengston, 2004). The changes in the family and society might have improved and benefited individuals according to their living circumstances but there are also many negative outcomes due to these changes in family structure. A nuclear family was said to be ideal for the benefits of the children, both parents are responsible more emotionally and blood related to their children therefore they would care and love for their childrens future and well being as education and heath related issues. In todays case; parents are not always the biological mother or father of the child who leads to lack of concentration and observation in the children. Children dont get the basics such as care, love, proper food, medication and education. It can be proven in many cases where single parents struggle to manage the family and dont cope with problems and their children; it is not fair on the children not to benefit from basics needs such as education, care and love. It is highly necessary and the parents are responsib le for the well being of the child that is why a nuclear family is believed to be better for the children( Bilge, 1983). The children are also put in danger sometimes and in most cases the females are victims of sexual harassments from their step-fathers. It cannot be guaranteed that the biological father wouldnt have sexual contacts with their children because there are cases where their biological parents have sexual contacts with their children. Danger is everywhere but it is statistically proven to be safer to live with their own biological father and better for the childrens future and safety. Not all the parents biological or not have sexual or treat their children differently from their own, there are cases where step-fathers and step-mothers dont treat all the children equally and give preference to their own biological child. In the other hand we have cases were parents of different biological children have very good relationship and remain as strong family (Starling, 1995). The descriptions above of different changes in the family structure have given an idea of how the society is involved with the family and how it adapts to the changes. The issues about marriages and living together where once not accepted among the society even if the law wasnt objecting; the society still was strong enough to refuse others on their view on marriages. The society slowly is changed because as the elder generation disappear or become weaker to comment the younger generation take the lead and change the society according to their wishes and the law is also a strong asset to fight against the society. The marriage wasnt the only issue but there were many issues where the society would refuse to assume the change like the different race in the family but as the members of family develop their changes in their lifestyle-then the society doesnt immediately reacts and adapts to the changes but it slowly learns or somehow is forced to adapt and assume the changes( Delgado, 19 94). The current changes of gay and lesbian families arent completely accepted by the society but the law has only recently approved the rights for the gay and lesbian people. In most cases the individuals would have changes in their lifestyle and the law and religious beliefs would be against their choice. At current, religions dont have an impact for the law to make judgements on individuals choice of living but it usually needs a large amount of people or related issues to fight against then the law then it conclude a favourable judgement or sometimes against depending on the issues. The society havent fully accepted the gay and lesbian families because it is not a dominant number of people whom are gays and lesbians therefore it would take some time for the society to adapt and accept the existence of gay and lesbian families. This is how the structure of the family can change the society, as the family changes its structure the society slowly adapts and contributes as the family wish es; it is a slow process but at the end the society is indirectly forced to accept the changes (Starr, 1998). What is legal today wasnt legal yesterday and what was legal yesterday wasnt legal before, therefore the family changes the society and the society changes the world. Word count: 1428 words