Recent Case in ICT area where UK or EU regulators have intervened Essay

Recent Case in ICT field of battle where UK or EU regulators present intervened - Essay Exampleosal was to replace its existing three free to aureole channels with a line up of premium channels that would be avail able using a new specification digital-terrestrial set-top box (Lee, 2007). Ofcom was however reluctant to allow thresh TV the manifest and restrictive approval it was seeking to achieve the above stated objective and permit a change in its licensing terms.In response to Sky TVs application for the change in its licensing terms, the UK regulator Ofcom pointed kayoed that if such a license was allowed to Sky TV, it could squeeze out smaller competitors such as Setanta and BT Vision. It offered the heap that the granting of such a license would require a much more broad based probe into the entire pay-TV market, which would also take into account, issues raised by Sky TV in promoting its proposal, as intumesce as different factors in the external environment that c ould be detrimental to the market in world-wide (Prosser, 2008). The major advantage that Sky has projected in its proposal is the greater choice that consumers would be able to have in their viewing choices, thereby giving rise to a superior quality and take of TV service. The broadcaster was already in a plum position, because it had the first right to broadcast Hollywood movies and most premium sporting events (Lane, 2010). The opposition offered to its proposals to convert freeview into paid for TV came from its rivals such as Setanta and Top-up TV, who contended that Sky was already in a dominant position in the market and granting such permission and license to the company would turn it into a monopoly that would inhibit free and fair competition in the marketplace.The investigation and negotiations have continued over a long period of three years and appear to have in conclusion concluded in a compromised solution. i.e, Sky would be required to offer its premium sports cha nnels to other TV stations offering pay-per-view packages, but in return would allow Sky to gain gateway to some of the